Halloween is right around the corner, and it has put us in the mood for a cozy blanket with something spooky playing on the screen. Or curl up in bed with a spine-tingling Shirley Jackson book. Or binge-watch The Twilight Zone again.
Halloween might not be an ideal weekend for most people if the creaks in the night scare them easily. But for business owners, it’s a great time to sell products and services. And for writers, there’s a lot to learn here, especially in writing copy and content.
We hear you. How can horror help content writing services? You will be surprised by the answer, so keep reading this article!
Spooky Tips Professional Content Writing Services Can Use
Show, Never Tell
Any good horror writer will tell you to engage readers by showing and not telling. Many movies, such as Tim Burton’s Sleepy Hollow, are fine examples of this.
For copywriters and content writers, ‘show, don’t tell’ doesn’t imply merely stating features and calling it a day! It means showing the product’s value with solid testimonials, stories, or examples.
So, for instance, instead of saying how XYZ software is the best on the market, an expert writer tells a story about how it saved a person 40 hours a month.
By weaving real-life insights and anecdotes in the copy, narratives can be created that genuinely connect with the audience. It addresses their aspirations and challenges, showing them how the product can change their lives.
The Ultimate Motivation
Fear is the ultimate encouragement. However, creating fear isn’t the best way to market a service or product. Yet, in small amounts, it’s mighty useful.
Fear in small amounts nudges people towards specific outcomes, and content writing services in India use FOMO (fear of missing out) to influence behaviors. This is done by using phrasing that signals time limitations or scarcity.
This is a simple trick. Using phrases like “limited edition” or “while stocks last” can seriously affect sales. According to a survey, 60% of consumers make reactive purchases if they experience FOMO, and they do so within 24 hours.
Moreover, our lives are entwined with social media. Most people share their purchases online, which triggers word-of-mouth marketing. And if it’s a positive review, no one says no to free publicity. Fear is viral!
Raising the Stakes
Sometimes, horror stories end in a way that erases all the torment or progress. Imagine spending 90 minutes watching a character go through the worst things, and the ending reveals it all had been a dream.
These kinds of endings aren’t clever. The viewer might feel like they wasted their time. Turns out, no matter the thrills and chills, the stakes were too low for the viewer to care. Therefore, the stakes have to be high in content or copywriting; otherwise, why would the reader care?
The best way to raise the stake is by understanding core human emotions, such as desire, excitement, or, as mentioned, fear. After all, copywriters for hire aren’t just selling the service or the product. They are selling the emotions motivating the reader’s search for a solution.
There’s Something Valuable Here
The main character of a horror story has a will of their own, something they must unravel or pursue. What keeps them going despite knowing how terrifying it is? A character becomes a prop when they don’t have this purpose. They are merely waiting to be consumed by the terror in the dark.
The same is true for any content writer in Kolkata. Is the reader getting to the bottom of your web page and shrugging, “Okay, whatever.” That indicates that the ending wasn’t enough to entice them.
For example, personal finance seems calculated and boring. A professional writer will dig deeper, unearthing the fact that this sector brims with powerful emotions. The writer will know how to bottle that emotion to push sales. They won’t focus on numbers and statistics. Instead, they might focus on how a couple is opening a mutual fund account to fulfill their child’s dream of becoming an astronaut. By focusing on the emotional aspect of it, the writer can show how valuable this particular deal is.
As a business owner, you don’t have to go chasing monsters in the dark to understand how to write the best content. Some of the best websites for copywriting and content writing, like Content Freelancing, can do it for you.
And if you’re a fellow monster hunter–we mean, content writer reading this, then get ready to crack the spine of that Stephen King book and find inspiration!
