Why Live Games Are Experiencing Worldwide Growth and How New Regions Became Points of Expansion
In recent years, the Live Games industry has been expanding at a rapid pace, moving far beyond traditional European and Latin American studios. Technological progress, lower video production costs, widespread high-speed internet, and growing demand for real-time interaction have made live dealer formats the driving force of global iGaming. This is why major providers have begun launching full-scale studios in Asia, Africa, and Eastern Europe – regions that not long ago were considered secondary.
Asia has become a center of accelerated growth thanks to its massive audience and cultural affinity for card games. Africa, in turn, is showing phenomenal growth in mobile gaming sessions, making Live Games the ideal format: simple, fast, and fully accessible via smartphone. Eastern Europe attracts studios with stability, qualified talent, and cost-efficient technical infrastructure.
These new hubs are forming local dealer teams, building studios with national aesthetics, and launching broadcasts that include show elements. The key advantage is clear: players receive a more natural and lively experience, while providers reduce costs and expand market reach. Against this global movement, pin up has intensified partnerships with major providers, including studios entering new markets for the first time.
All of this is transforming Live Games into a format gradually becoming the industry standard – accessible, immersive, and built around human interaction rather than pure digital mechanics.
Which Studios Pin-Up Is Launching and Why Providers Choose Partnership with the Platform
Pin Up Az has long collaborated with the world’s leading live-content providers, but the new studio boom has given the platform an opportunity to strengthen its partner network. For 2025-2026, plans have been announced for the launch and integration of studios from several major players: • Pragmatic Live Studio Asia – a new location in Manila; • Evolution Eastern Hub – expanded studios in Georgia and Romania; • Vivo Gaming Africa – a new complex in Kenya; • SkyWind Live Euro-East – localized show studios in Serbia.
The choice of these regions is no coincidence: they allow studios to operate with flexible costs, implement localized formats, and offer 24/7 broadcasts without interruptions. Pin-Up takes part in integration negotiations at early stages, giving the platform faster access to premium content compared to other brands.
The reason why providers choose partnership with Pin-Up lies in the platform’s vast regional reach, stable infrastructure, and strong technical support for high-quality formats. Pin-Up ensures instant game integration, promotion of new releases, and dedicated “VIP traffic streams,” which is highly beneficial for studios.
In addition, Pin-Up actively tests experimental formats: localized quizzes, hybrid “live + RNG” games, and shows with unique hosts. Providers value partnerships with a platform that embraces innovation and is ready to launch exclusive mechanics tailored to its markets.
How the Global Expansion of Live Games Changes Player Experience and What Awaits Asia, Africa, and Eastern Europe
New studios make Live Games more accessible, atmospheric, and diverse. In Asia, players receive content in their native languages, dealers familiar with traditional card games, and visual elements reflecting regional aesthetics. In Africa, the focus shifts toward mobile formats: studios produce vertical streams and lightweight games designed for short sessions.
In Eastern Europe, the “premium-data” segment is rapidly developing: studios offer sharp 4K visuals, high-speed betting, and flexible show formats. Users can feel the difference between local production and classic Western European studios – more interaction, more personalization, more emotion.
Players in these regions receive the most important benefit – accessible, high-quality live content. New hubs eliminate latency, improve game stability, widen the selection of hosts, and introduce unique formats previously unavailable. As a result, Live Games are no longer a premium niche – they become a mainstream, familiar interactive format.
With the further development of studios, the next stage is expected to be the integration of local traditions into live shows: African musical segments, Asian card rituals, Eastern European quiz formats. All of this forms a multinational Live Games ecosystem that fits naturally into each country’s cultural context.
Conclusion
The global expansion of Live Games studios is a natural outcome of rising demand and technological evolution. New hubs in Asia, Africa, and Eastern Europe are reshaping the market, making content more accessible and culturally diverse. By actively cooperating with studios and integrating new locations, Pin-Up remains one of the leaders in the segment. Thanks to the development of local studios, players receive more choice, better stability, and higher quality – and the live gaming industry enters a new phase of international growth.
