Google Display Ads are a game-changer for small brands, helping them increase visibility and reach millions of audiences across multiple channels. According to Pixis AI, 59.2% of ad spend was invested in display ad campaigns.
When working with a Google Ads agency in Sydney, business owners have the option to choose between responsive or standard display ads. Choosing the right format can significantly impact campaign performance. This guide will help you determine which option works best for your goals.
What are Responsive and Standard Display Ads?
Google Display Ads is the largest form of visual advertisement that appears across websites and apps. According to Keywords Everywhere, 90% of these ads reach internet users globally. When working with a Google Ads specialist, you may hear about the two types of display ads:
Responsive Display Ads
Responsive display ads automatically adjust their size, format, and appearance to fit diverse placements across the Google Display Network. Advertisers supply the headlines, descriptions, and branding assets to let Google’s machine learning do the work for optimal performance.
This flexibility allows RDAs to fill more placements without requiring multiple fixed creatives, helping brands turn leads into sales across platforms.
Standard Display Ads
Standard display ads are fixed‑size ad creatives that advertisers upload in specific display ad dimensions. These formats give full control over design and messaging, allowing precise branding and visual presentation. It requires more upfront design work and multiple versions to cover different placement sizes, yet it is most preferred for visual fidelity in campaigns.
When to Use Each Display Ad Type
Each Google Display Ad type offers advantages depending on your needs. For Google Ads agency in Sydney, here’s where each type works best:
Responsive Display Ads
Responsive display ads (RDAs) are particularly effective for campaigns that prioritise broad reach and awareness. For this ad type, a Google advertising agency in Sydney would focus on maximising impressions by targeting sites in the Google Display Network.
To demonstrate its practical use, a retailer launched a new campaign to ensure their products appear on various ad placements. Through RDA, they won’t have to create multiple versions of the same creative to promote the product. This targeted approach also creates a seamless landing page experience for the audience.
Standard Display Ads
Clients assisted by AdWords agencies in Sydney tend to lean towards standard display ads. For most cases, their industry follows strict branding guidelines and high-fidelity messaging. These brands typically include:
- Luxury brands
- Premium services
- Visually curated campaigns
These ads are also effective for targeted campaigns aimed at specific audience segments. For example, a boutique event in Sydney might use standard display to ensure the promotion is presented precisely across all placements. Standard formats perform well for seasonal or limited-time promotions where the messaging needs exact placement and visual consistency.
Partner with a Google Ads Agency Today
Choosing between display ad types can make or break your digital marketing results. That’s why it is best to align ad types with your business goals. As a result, your campaigns drive meaningful engagement and measurable conversions across Australian audiences.
Working with a reliable Google Ads agency in Sydney, such as PPCLand, can guide you in selecting the best option for your display ads. Our team of experts works closely with you to craft campaigns that deliver both flexibility and precision, turning clicks into lasting customers. To improve your display ad results, contact us today!
Frequently Asked Questions (FAQs)
Here are answers to common questions about running display ads campaign:
What does a Google Display ad look like?
A Google Display ad appears as a banner, image, or interactive visual on websites, apps, or videos across the Google Display Network.
Can responsive and standard display ads run at the same campaign?
Yes, both formats can run together to combine broad reach with precise control. This allows optimisation based on performance and audience targeting.
