Mie Sedap is one of Indonesia’s most beloved instant noodle brands, known for its rich flavors and innovative products. It has become a staple in many households, offering a deliciously convenient meal option.
Beyond their tasty noodles, Mie Sedap has built a reputation for being creative, fun, and adaptable to the ever-changing food scene. Mie Sedap has a lot to offer from unique flavours to quirky marketing campaigns. Here are 4 fun facts highlighting the brand’s impact and journey to becoming a household name in Indonesia and Southeast Asia!
1) Award Winning Instant Noodle Brand
Over the years, Mie Sedaphas received several awards and recognition for its high-quality products and innovative flavors, further cementing its position as one of the most beloved noodle brands in Southeast Asia. Some of the awards won include:
- Malaysia Best Halal Mi Goreng Award (2017)
- Super Brand Award Malaysia
- Brand Equity Award Malaysia (2006 – 2008)
2) Mie Sedap is Present in More Than 70 Countries
Mie Sedap is present in more than 70 countries in the world, this means that more than a quarter of the world has tasted Mie Sedap! The strong market presence in these countries is a testament to the popularity of the brand and its strong following. Their reputation for reliability, convenience, and satisfaction, combined with strategic marketing and distribution, has made Mie Sedap a global favorite, ensuring their success across different cultures and continents.
3) Pioneer of Unique Creations
Mie Sedap has engaged its Instagram followers in a fun and interactive way by inviting them to share their creative noodle recipes. Through collaborations and campaigns, the brand encourages fans to experiment with unique ingredients, flavors, and cooking styles to create personalized Mie Sedap dishes. This tie-up has not only fostered a sense of community but also inspired countless new recipe ideas, allowing followers to showcase their culinary creativity while enjoying their favorite noodles in fresh, exciting ways.
4) Mie Sedap is The Official Partner for Music Events
Mie Sedap never stops being the front-runner in trends and has taken bold moves. To remain relevant with the Gen Z crowd, Mie Sedap partnered to be the official Noodle Partner in the We The Fest (WTF) 2023 music festival in Indonesia. Recognizing Gen Z as avid concert-goers, Mie Sedap seeks to refuel them with tasty meals when they are done watching their idols on stage.
In Addition to We The Fest (WTF), Mie Sedap also enlivened 2 other musical events. HONNE Festival in Jakarta and the Djakarta Warehouse Project (DWP) in Bali 2023. This reinforces Mie Sedap’s support to the community in every activity, including enjoying music hobbies and watching concerts.
Mie Sedap continues to innovate and create memorable experiences for its loyal customers. Find out more about Malaysia’s beloved instant noodle brand now!
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