Trade shows and exhibitions are all about making a lasting impression. With so many businesses competing for attention, a standard booth might not be enough. That’s where Custom trade show booths come in. These multi-level structures give brands more space, visibility, and impact. Whether you’re trying to increase foot traffic, create exclusive meeting areas, or showcase a grand brand presence, a two-story trade show booth is a game-changer.
In this guide, we’ll explore everything you need to know about double deck exhibits—from their benefits to setup tips and key considerations.
What Are Double Deck Booths?
Defining a Double Deck Booth
A double deck booth, also called a two-story exhibit, is a trade show display with an elevated second level. This upper deck is often used for private meetings, VIP lounges, or additional product displays.
How Double Deck Booths Work
These structures are built with durable materials like aluminum, steel, and wood, ensuring safety and stability. The bottom level remains open for general visitors, while the upper level offers a more private space.
Why Choose a Double Deck Booth?
Maximizing Exhibit Space
Trade show floors are expensive. With a two-level booth, you effectively double your usable area without increasing your booth’s footprint.
Boosting Brand Visibility
A towering double deck exhibit naturally draws attention. Exhibitors can place large banners, LED screens, or logos on the upper deck, making them visible from across the event hall.
Creating Exclusive Spaces
The second level provides a secluded area for networking, closing deals, or offering VIP experiences away from the crowd.
Enhancing Visitor Experience
A well-designed double deck trade show booth makes the experience more interactive and engaging, encouraging visitors to spend more time at your booth.
Key Design Elements for Double Deck Booths
Structural Integrity and Safety
All two-story exhibits must comply with trade show regulations and safety standards. This includes weight limits, secure staircases, and sturdy materials.
Aesthetic Appeal
A visually striking double deck booth design includes elements like branded graphics, LED lighting, and modern furniture to create an inviting atmosphere.
Functional Layout
Strategically divide your booth:
- Ground Floor: Open space for product demos and general interactions.
- Upper Deck: Private meeting rooms, lounges, or VIP sections.
Technology Integration
Enhance engagement with touchscreens, digital signage, and AR/VR experiences to make your booth stand out.
Cost Considerations for Double Deck Booths
Budgeting for a Two-Level Exhibit
A double deck trade show booth is an investment. Costs depend on size, materials, and customizations. Expect to spend anywhere from $50,000 to $200,000.
Rental vs. Custom Build
- Rental Booths: Lower upfront cost, great for one-time use.
- Custom Booths: More expensive but tailored to your brand for long-term use.
Additional Costs to Consider
- Shipping and Installation
- Labor and Setup Fees
- Lighting and AV Equipment
- Trade Show Compliance Fees
Setting Up a Double Deck Booth: Key Steps
Step 1: Planning and Design
Work with an experienced trade show booth designer to create a functional and attractive layout.
Step 2: Obtaining Permits and Compliance Approval
Trade show venues have strict guidelines for multi-level exhibits. Submit your designs early for approval.
Step 3: Logistics and Installation
Coordinate with vendors to ensure timely shipping, on-site assembly, and structural inspections.
Step 4: Staff Training
Train your team on booth flow, visitor engagement, and safety procedures.
Step 5: Pre-Show Marketing
Promote your booth via social media, email campaigns, and event apps to attract attendees.
Double Deck Booth Success Tips
Optimize Booth Traffic Flow
Ensure a seamless flow between floors, making it easy for visitors to navigate.
Offer VIP Experiences
Use the upper deck for exclusive meetings, product previews, or influencer gatherings to create a sense of exclusivity.
Leverage Eye-Catching Signage
Large banners and digital screens on the upper deck can enhance brand visibility from across the venue.
Use Strategic Lighting
Spotlights, LED strips, and backlit graphics can highlight key areas of your booth and create a polished look.
Are Double Deck Booths Right for Your Business?
Industries That Benefit Most
- Technology & Software: Showcasing innovations with interactive demos.
- Automotive & Manufacturing: Displaying large-scale products.
- Luxury Brands: Creating an exclusive atmosphere for VIP clients.
- Real Estate & Finance: Hosting private meetings with potential investors.
When to Choose a Double Deck Booth
- If you need more space without expanding your footprint.
- If you want to stand out in a crowded exhibition hall.
- If your industry requires high-end client interactions.
Conclusion
A double deck booth is a powerful tool for brands looking to maximize impact at trade shows. By adding an extra level, you gain more space, boost visibility, and create exclusive experiences for key clients. While the investment is higher than a standard booth, the returns in engagement, lead generation, and brand authority make it worthwhile.
If you’re considering a multi-level exhibit, start planning early, work with experienced booth designers, and ensure compliance with venue regulations. With the right strategy, your double deck trade show booth can become the highlight of any event.
