With the goal of attracting more buyers, boosting sales, and lowering costs, modern boxes have become the go-to choice of any brand. Since the typical types just offer security, their present-day equals have evolved into powerful marketing tools with the goal of improving client experience.
This article throws light on how technology is fixing these packaging boxes. Learn about the role of advanced tech in different phases, starting from box design to box spread. Let’s dive deep into the details:
Technology in Custom Box Design
The making of any box starts with finding a suitable design that resonates with your needs and then using it on a large scale to get the desired results. Since there weren’t many new things in the past, the design of the boxes has been quite stuck in one position. Thanks to modern tech, this process has become quite efficient, easy, and creative, allowing you to create any style, such as Custom Auto Lock Boxes.
The following are a few ways we are seeing gains in the box design:
- Computer-Aided Design (CAD) Software: These software or tools empower the brands to craft any design that best fits their needs. On top of that, they offer a virtual picture of the box prototype to ensure that it resonates with their needs. The perk of using CAD is that it allows modeling and material selection in whatever way you want.
- 3D Visualization Tools: Such tools allow designers to craft realistic renderings of their boxes. Its benefit is that you can visualize the design in a 3D format, enabling you to create a perfect model before entering into production.
Apart from the above tools, there are some other ways tech is helping in creating a custom design. One cool example is the use of augmented reality (AR). It enables the customers to interact with your packaging in real-time. A particular design is added on the surface that a buyer can scan. This will lead to a BTS video, your visual story, or any fun game you want to add.
On top of that, the latest inventions, such as artificial intelligence (AI) are also being used to optimize the box design. Machine learning patterns can identify any flaw in the fashion, offer proposals, or even improve with unusual ideas.
Technology in Custom Box Production
Production is the area where the real game starts. The novelty in tech has greatly improved the efficiency and precision of packaging, particularly for Custom Medicine Boxes. For instance, robotics and automation are being used in the assembly lines. The perk is that these machines can work tirelessly 24/7 without manual guides every time. On top of that, they have expertise in repeated tasks such as gluing, folding, or printing.
Smart manufacturing is another gift of modern tech. This utilizes Internet of Things (IoT) devices and data analytics to enhance the process. Examples of such tools include Siemens, Bosch, and Tesla. Having such devices allows you to monitor the process live. Hence, you can find the potential flaws, improve on them, and then adjust operations to maintain optimal process.
Having said that, with this change, we are also seeing an evolution in the usual printing methods. Common examples include digital, offset, and screen printing. Each one of them serves unique purposes; with digital being used for small batches, offset for sharp results, and screen for bold and deep outputs. Fixes in these methods offer better outputs at a greater speed and more efficiency.
Technology in Custom Box Distribution
Distribution is another area that has seen a great upgrade, thanks to new tech. This results in fast assembly, more efficiency, better accuracy, and steady logistics. The following are some key advancements in this area:
Role of Robotics
Machine robots are being used to enable smart packaging. They remove the need for tired labor and also offer better ROI in the long run. Further, automated systems can handle large volumes with reliable quality and can handle the process on-demand, while meeting quick deadlines. Predictive upkeep, refined logistics, and better quality control are some of the unique gains of using robots in the packing section.
IoTs for Tracking
When a box is released from the factory, it is supposed to reach the retail store as well as the buyer while holding its integrity. To ensure this aspect, the role of tracking can’t be ignored. IoTs are used in the boxes that enable you to track the goods, enhancing visibility into the supply chain. On top of that, smart sensors are also being put in place to keep a check on the integrity as well as the essence of the items.
Warehouse Automation
The use of automated guided vehicles (AGVs) and robotic arms has uplifted the game of store tuning. Via these machines, you can easily transfer bulk boxes without trading time and efficiency. Further, you can put NFC tags on your boxes, allowing you to find them easily in a big warehouse, saving you time. The added benefit is that you can keep a check on the stock volume and storage limit, offering you an optimized inventory.
Technology in Customer Engagement
Now that you have packed a product in your custom box, the next phase is to deliver it to the hands of the buyers. This is the most crucial part, as the engagement of the users will define how good your packaging is and the future success of your brand. To better this aspect, you can also use modern tech.
One highly desired approach in this regard is the use of QR codes. These are small patterns, made on the surface of your boxes. In these designs, you can either add product info and your brand story or link them to your social media pages, getting online engagement. NFC tags can also be embedded in the boxes for a better interactive experience.
AI and ML can also play their part in the improvement of customer engagement. For this, you will utilize customer relationship management (CRM) tools, examples being HubSpot and Zoho CRM. These are designed to record, manage, and optimize the data of the buyers. With the help of ML patterns, you can analyze this data, enhancing the retention rates as well as driving sales.
AI chatbots and virtual assistants are being used to offer instant support to users. Via these tools, customers can learn about your rates, product info, or details about your brand. The added perk is that the client interaction in this way provides you with valuable data that allows you to identify the buying trends.
Brands are also using an omnichannel approach now for a seamless experience. This tech merges different platforms, such as websites, social media, email, and phones. This offers smooth access to the buyers, giving them satisfaction and loyalty. The result will be more brand recalls, sales, and revenue. Not to mention the use of micro commitment that gives better convenience.
When it comes to better packaging, the role of tech is clearly manifested. It is not only outgrowing the latest trends but also improving the already existing typical packaging. From design to production, distribution to client engagement, technology has improved every aspect of custom packaging. The benefit is a happy customer, leading to more sales and revenue. To order your custom boxes, contact Packaging Mania. Offering the latest design support, we ensure that your boxes are well-versed in this fast-paced world of competition. Order now to avail up to 30% discounts.
