TikTok was launched in 2016 and within a very short time duration, the platform has become very popular in the world. According to global social network rank report shared by Statista, TikTok is the world’s 6th largest social media platform.
This is the reason that many individuals and brands are using TikTok as a marketing tool for their business growth. The platform allows you to reach a large number of users, showing your business to a large community under a single domain.
In this comprehensive guide, you’ll get to know what TikTok is and how it can help you boost your business growth effectively. Let’s get started!
What is TikTok and why should consider it for business marketing?
TikTik is known as a social media channel with a short-form video-sharing option. Competitors, like Instagram and YouTube, also introduced the same feature of showing short-form videos. But, TikTik still remains popular because of some additional features, including special effects and eye-catching filters for your content.
Moreover, TikTok also offers its users a vast music library, allowing them to add musical background to their content. Indeed, adding relevant background music makes your content more compelling and engaging.
TikTok’s AI-assisted algorithm provides users with content recommendations based on their watch history. Whenever creators upload new videos, TikTok promotes that new content to people who showed the matching preferences in the previous watch history. The recommendation system of TikTok also works based on users’ past interactions. For example, the number of minutes users spend watching a particular content and their overall engagement, likes, and shares for a particular niche.
Generally, if a video gets more views or watched time, it is promoted by TikTok to the relevant community- helping it to go viral. That’s why getting more views is crucial. If your brand is new on TikTok and the chances of getting viral are less, you can go with the option of getting more TikTok views. This action will help you get more recognition within a short time.
Understanding TikTok platform
Before going to start marketing through a new social media channel, a comprehensive understanding of that particular channel is crucial. The same case applies to TikTok’s marketing strategy.
Before starting TikTok video marketing, it’s recommended to first download the app and start watching videos on TikTok. Click around and explore different accounts and videos to obtain a feel for this particular social media platform. Exploring a social media site is considered the best way to start a business strategy.
Start following accounts relevant to your niche and participate in commenting and sharing your thoughts. It will help you build a strong engagement and relationship with your relevant community.
After getting a feel and ideas, you must start creating your own videos. At the beginning level, you are not strictly required to go for professional videography. Many videos uploaded on TikTik are created on smartphones with minimal equipment.
Start recording video, use filters, and add special effects to make your videos more compelling. Never forget to add appealing music or soundtracks in your videos to grab the potential attention of users.
How can TikTok help your business growth?
With over 1 billion active users, TikTok is a perfect social media platform to let you easily communicate your brand message to your target audience.
A survey has shown that TikTok users are increased by 164% in 2023. TikTok now has 1.677 billion worldwide users, and out of this, 1.1 billion are monthly active users. So, surely, it helps you show your business or services to a large community.
Below are the notable benefits businesses are getting while starting and implementing their marketing strategy through TikTok.
1. Enhanced brand recognition
When you start creating videos to show your services or brands to the audience, your brand will obviously get recognition. Now, the question is how to promote your videos on TikTok to display them to a large number of users and viewers. Well, it all depends on the effort you put in while creating and implementing the marketing strategy.
Remember that the more your video will be relevant and captivating, the more engagement it will get. So, creating and publishing quality content is the key to success. The best suggestion for you is to make short videos to tell your audience the unique benefits of your services or products. This will make your audience eager to know about your services. The more exposure your brand will have, the more users it will get. Consequently, you can enhance your revenue on TikTok.
2. Better way to connect to your target audience
When it comes to easily target your ideal audience, TikTok is one of the best platforms to go with. The leading social media app promotes content based on the users’ watch history and preferences. So, hopefully, we can say that when you upload quality content, TikTok promotes it to the relevant audience.
To make your content reach a more specific audience, you can get more TikTok followers from any organic or authentic sources. As well as this, you can have the opportunity to run advertisement campaigns on TikTok. TikTok will place your ad in the users’ feeds section and will only show to the people related to your preference.
3. Cost-effective
Using TikTok as your next marketing strategy can be a great way in terms of being a cost-effective platform. TikTok does not charge users for signing in as well as it allows users to post their content free of cost.
Users who are new to TikTok and want instant engagement on their account can run ad campaigns on TikTok. There are customized plans, allowing users to select a suitable plan according to their budget availability.
Creating a TikTok marketing strategy: Solid Tips
So, you have obtained the ideas of what TikTok is and how it can help your business to grow. Now, it’s time to create an effective TikTok marketing strategy for your brand. Here are some of the practical tips & tricks that you can follow to formulate a successful TikTok marketing strategy to captive your brand audience:
1. Start with creating a TikTok business account
Having a business account on TikTok helps your audience to know that you are a professional business or brand. At the same time, TikTok will also provide business accounts with some additional and unique features or tools. Follow the given steps to successfully create a TikTok business account:
Step 1: Download the TikTop app from the Play Store and install it on your device.
Step 2: Now, start creating a new personal account. You can simply sign in with your email address. TikTok also allows you to sign up with your Facebook, Twitter, or Google account.
Step 3: Tap on the menu icon (three horizontal dots), located in the top right corner of your profile.
Step 4: Select Settings and Privacy and then tap Account.
Step 5: Here you can switch your personal account to a business account.
Step 6: TikTok will then ask you to pick a category that best describes you as a brand or business. Choose your category and tap next.
Now, you have done and your account is ready to use.
2. Define your targeted audience
After creating a business account, you must start creating relevant content or videos. But while sharing your content on TikTok, you must know who you want to reach on TikTok.
The best way is to go through TikTok demographics and identify who might be interested in the services or products you want to show on TikTok. You need to do fine research to better know your targeted audience. Once you find it, it will help you achieve more success in quite less time.
3. Competitor analysis
Competitor analysis is one of the most crucial aspects of doing a successful business. There is a famous quote from Peter Thiel, “All failed companies are the same. They failed to escape competition.” Hence you need to learn from your competitors but again don’t try to copy them. Come up with your own unique marketing strategy to get a competitive edge over your business rivals.
Check out what type of content they create and share on TikTok. Check out how their audience reacts or participates and what type of people are more engaged with them. This competitive analysis will help you work on your TikTok business account accordingly.
4. Post regularly
Whatever platform you are using, if you are regularly participating or interacting with your audience, only then you can grab their attention. A business account with less interaction may have the tendency to lose its users.
Be on trend and try to create content in the trending format to reach maximum audience. You must create a content calendar and schedule your posts on TikTok. Start with less number of posts and gradually increase the amount of content to be posted on TikTok for your audience.
5. Keep an eye on your performance
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. For that reason, always keep an eye on your performance. By using the TikTok business analytics tool, you can check where you are going well and where you need to make improvements.
A regular audit will help you stay on trend and progress well. Consequently, you will get maximum results or benefits on TikTok.
Conclusion
When it comes to doing social media marketing for your business, TikTok is one of the best platforms to go with. Businesses or brands with a strong presence on TikTok are securing significant ROI for their business. You can also be the next one. Just follow the tips and tricks outlined in this guide to achieve something exceptional for your business on TikTok.
