You have just created your virtual store on Facebook, but sales are still slowing down and your number of subscribers remains low? To help you get your business off the ground on this social network, follow these tips…
But first, this “Develop your business with community management” certification course will teach you how to set up an effective social media strategy adapted to your target and your marketing objectives, on all social networks, including Facebook. You have also golden chance to boost your new page through SmmStore, which offer real facebook likes for your profile & page.
Grow the reach of your new Facebook Shop
Once you have created your new Facebook page, focus first on promoting it. There are several ways to promote your store online, including:
- Get your first followers by inviting your family members, friends and acquaintances to like and share your posts;
- Regularly publish quality content related to your activity to increase your visibility and keep your community engaged;
- Place links to your new page in your newsletter, in your email signature and in the footer of your website;
- Insert sharing buttons and pop-ups on your web pages to encourage your visitors to join your community on Facebook;
- Use your other social pages to communicate the launch of your store on Facebook.
Present your products in an optimal way
The reason for your new social page is to sell! That’s why you need to work seriously on presenting your products, special offers and new releases.
Highlight your items with professional-quality photos or videos using this Facebook image size guide. Directly tag the products you mentioned in your posts so people can access them right away.
Also, when you post, make sure that the content is varied so as not to bore your audience with only advertising. Post about your company, your teams, your events or your commitments for example.
It is also possible to organize fun contests and offer small rewards to the winners.
Make sponsored posts
In addition to your organic posts, why not leverage Facebook ads? They are perfect for reaching a wider audience on this social network. In this case, use audience targeting features so that your posts can be recommended in the news feed of users who are likely to be interested in your offer.
You can thus indicate the socio-demographic criteria of your target: their location, age, gender, behavior and interests.
Also, plan retargeting campaigns to re-engage users who have already visited or reacted to your page without making a purchase.
Ask your customers for testimonials
Consumers often consult customer reviews to verify the reliability and seriousness of a brand or store, hence the interest in obtaining a few on your new page!
Get your first customer testimonials by asking your most loyal subscribers to leave you their opinion on their shopping experience. Each testimonial from a satisfied customer will be a great sales argument to develop your business.
In addition, some customers who are happy with their purchases can publish posts on their profile with photos or videos of the items purchased. They can even wear the products (shoes, jewelry, clothes, etc.), which allows them to be promoted in real conditions.
And consider reposting these posts to your profile if their original creators give you permission to do so.
Organize live shopping sessions
To increase your turnover, don’t limit yourself to traditional online sales techniques.
On your Facebook page, try live shopping, which involves promoting and selling your items live. You can host teleshopping sessions for a variety of reasons: to provide advice to your followers, answer their questions, conduct a live demonstration, or promote your new products.
As for the animation, you can host your live shopping sessions yourself or call on a product expert or an influencer.
In any case, to retain the attention of your audience and make the most sales, prepare your live carefully. Determine in advance the elements to present (products, special offers, discounts, practical advice, etc.).
Interact with your audience
Never ignore the questions or comments left by your customers or prospects! You must always be available to provide them with answers so that your community feels important to you.
These little extras help to keep your customers happy and ensure the success of your store on social media. The best thing to do is to personalize your responses and send them as soon as possible.
Read More: Twitter(X) is also most powerful platform to get loyal followers toward your business, in this way you can get more audience from other social media platform.
To respond to the messages you received during the day, dedicate time to it, an hour per day for example. And remember that responsiveness is essential in the field of social commerce.
On Facebook, you can even create a Messenger chatbot for your store to automatically respond to your audience’s requests. Hiring a community manager can also be useful if you have a busy schedule every day.
Collaborate with influencers
Influencer marketing is a must to grow your business on social media. Partnering with influential content creators effectively gives you the opportunity to boost the visibility of your store and products.
Plus, with the validation of these social media stars, your prospects and customers will have more confidence in what you offer them. Ideal for setting up a tailor-made affiliate program!
Your partner influencers will be responsible for advertising your products to their own community. In return, they will receive affiliate commissions on the sales generated, a “win-win” collaboration between your Facebook store and your affiliates!
