Custom boxes offer many benefits that standard packaging can’t. They can be made in any size or size, and printed with unique colors, texts, finishes, or designs. Aside from this design versatility, they also offer enhanced product safety, are cheap to make, and can help businesses maintain a green brand image.
Custom eyeshadow boxes are no different in this regard and offer all the perks of bespoke packaging, from unique shapes to custom designs that draw buyers. However, businesses have to design the outer print carefully, as it is not just supposed to attract customers, but it also represents the brand image. This begs the question: how can one customize the bespoke boxes that boost the visibility of the label while being pleasing to the eyes? In this article, we will discuss tips and tricks that help businesses design coherent and exceptional custom boxes.
Design Tips for Custom Eyeshadow Packaging
Presentation is everything in the cosmetic industry. The box is just as vital as how well a beauty product inside works. After all, the box is the first preface of your brand to the buyer, even before they make physical contact. If the box’s design is good and eye-catching enough, it will not only draw their attention but will also entice them into picking it up.
Every little aspect of design plays a vital role in getting the buyer to purchase your goods. Eyeshadow boxes serve as a critical first point of contact for your label, as they impact buyer perception and loyalty. With that in mind, the following are some tips that ensure firms create boxes that reflect the brand’s identity and make their goods stand out on the retail shelf:
Understand and Use Brand Identity
Every firm has a unique brand identity, which makes it stand out in the retail market. Without it, they have very little chance of gaining recognition, as every rival in the market has established one. But having an identity isn’t enough; they have to use it too, and what better place to print it than the product packaging itself?
But throwing random colors together on a logo won’t do you any good. There are a lot of factors that have to be judged before brands can come up with their unique identity.
The target audience is the first factor that firms should look to. You have to find out their likes, age group, gender, and lifestyle. To give you an example, if brands are targeting young buyers, they may prefer playful designs, while millennials favor elegance and minimalist design.
Another factor that brands have to consider is their values. They have to define what they stand for. Is it eco-friendliness, luxury, or inclusivity? This will help businesses to lock on to their design and material choices. Collect all this data and use it to choose colors, visuals, and the logo design for your brand, and then add it to the outer print of the custom box so the buyer recognizes the label.
The reason we are putting so much emphasis on it is that buyers of cosmetic items are very conscious of the brand. With a unique identity, your goods will not only stand out in the market but it will also boost sales.
Choose the Right Materials
The choice of material plays a vital role in how your brand is perceived. You can create the most striking design that grabs buyers’ attention and even entices them into picking it up. However, if the box is made with low-quality materials, the perception of quality will shatter, and they will move on. This is why the material choice is important, and brands must use quality ones. Here are some material suggestions for your ideal custom eyeshadow boxes:
- Cardboard stock: Since we are talking about custom designs, there is no better material for a tailored look than cardboard. Brands can choose from 12 pt to 24 pt stock, the higher the points, the thicker and more durable the material is. However, even the thinnest quality offers high-quality prints, which makes it the perfect material if you intend to tailor the outer print of the custom box. On top of that, firms can even use finishes on it, such as spot UV, foil stamping, and matte, to further embellish the visual appeal.
- Green materials: Another thing that firms can consider while choosing materials for their product packaging is to opt for eco-friendly substances. Buyer habits have shifted, as they prefer to buy from brands that take green initiatives seriously. With such materials, businesses can draw the eco-conscious folks to their goods and increase sales. On top of that, they can use the design versatility to their advantage and proudly print it in the box to let the buyer know that they care about the environment.
Innovative Design Elements
Brand image and material choice aren’t the only things that make the design of a custom box unique. There are other elements too that play a vital role. The choice of color can make or break the look of the box. It must be vibrant enough to draw buyers but must not overshadow the branding elements. The following are some design elements that businesses should use while designing their ideal box:
- Color Palette: Use a color scheme that aligns with your branding. For example, pastel shades may suggest softness, while bold colors indicate vibrancy.
- Logo Placement: Strategically place your logo to ensure visibility without eclipsing the overall design. It should complement the box’s aesthetics as a whole.
- Unique Shapes: Experiment with non-traditional shapes, such as hexagon or triangle, to create a distinct look. Custom die cuts can also add an element of surprise.
Add Practical Features
Adding features to the custom box that add value and also offer ease of use to the buyer is something that brands should consider. This will not only help you stand apart in a crowded market but will also make the buyer think that they are getting more value for their money.
It does not have to be anything fancy, instead, brands can add small features like a built-in mirror. Often, the box for the cosmetic items has a mirror attached to the inside of the top flap or lid. This makes it easy to use but also adds an element of portability. It is helpful in cases when a mirror is not available to the user, and they can just open the box and apply the eyeshadow.
Another practical feature that firms can add to the custom eyeshadow box is a small section for accessories like the applicator. These small pockets keep things organized and add value to the product. Such small elements leave a positive impression on the buyer, and they are likely to become brand loyal.
To Wrap Up
The art of designing custom eyeshadow boxes goes beyond mere look, it is also about making a powerful first impact on the buyer. Brands must understand their target market, choose the right materials, use distinct design elements, and their boxes should also serve as a practical utility than just a container that holds eyeshadow. If you are still having trouble designing your ideal box, then Packaging Mania can help you with that, as we offer free design support. Our analysts will help you each step of the way and will even provide a digital sample of the final design. Visit our website, and let’s get started.
