Description
:
:
Product
Marketing Manager
Marketing Manager
Impact on the business:
1. Support the Head of VBS in developing a sales strategy and plan by
providing professional inputs and advice.
providing professional inputs and advice.
2.
Leadership of a professional business propositions and marketing team to
meet targets for profitability and revenues,
Leadership of a professional business propositions and marketing team to
meet targets for profitability and revenues,
as agreed with the Head of Vodafone Business Solutions.
3.
Analyse and segment the Ghanaian enterprise solutions market and identify where
Vodafone Business Solutions
Analyse and segment the Ghanaian enterprise solutions market and identify where
Vodafone Business Solutions
products and services should be positioned in
terms of quality and price.
4.
Create and maintain a distinct Vodafone Business Solutions brand within the
Vodafone Ghana “master brand” which
Create and maintain a distinct Vodafone Business Solutions brand within the
Vodafone Ghana “master brand” which
differentiates the Vodafone Business solutions from competitors and
provides long-term and sustainable competitive
advantage.
5. Establish
business propositions and marketing processes and procedures to support the
sale of enterprise products and
business propositions and marketing processes and procedures to support the
sale of enterprise products and
services; develop value propositions for Vodafone Business Solutions
products and services.
6.
Identify product and service gaps within the enterprise solutions market and
commission the development of new
Identify product and service gaps within the enterprise solutions market and
commission the development of new
products and services, based on evidence of profitable market opportunities.
7.
Manage the product launch and “GoTo Market” campaigns of all new products
and services, ensuring effective
Manage the product launch and “GoTo Market” campaigns of all new products
and services, ensuring effective
implementation and hand-over to the in-life product management teams.
8.
Manage in-life products and services on a profit and loss basis.
Manage product withdrawal at the end of the product
Manage in-life products and services on a profit and loss basis.
Manage product withdrawal at the end of the product
life.
9.
Manage all marketing communications, including events, campaigns and
sales collateral in conjunction with the
Manage all marketing communications, including events, campaigns and
sales collateral in conjunction with the
Vodafone Marketing Department.
10.
Manage customer satisfaction surveys and analyse the results, ensuring that
service recovery plans are developed and
Manage customer satisfaction surveys and analyse the results, ensuring that
service recovery plans are developed and
implemented where necessary to improve satisfaction results at the next survey
iteration. Work towards the
achievement of customer satisfaction targets as agreed with the Head of
Vodafone Business Solutions.
11.
Use relevant metrics and measures to routinely monitor progress against targets
and take appropriate managerial
Use relevant metrics and measures to routinely monitor progress against targets
and take appropriate managerial
action to ensure targets are met or exceeded.
12.
Provide performance data to support management decision-making.
Provide performance data to support management decision-making.
13.
Ensure full compliance with telecommunications licence provisions, sector
regulations and competition laws.
Ensure full compliance with telecommunications licence provisions, sector
regulations and competition laws.
14.
Maintain effective working relationships with internal and external suppliers.
Maintain effective working relationships with internal and external suppliers.
15.
Support the sale of complex communications solutions in large corporate
customer organisations (consultative-based
Support the sale of complex communications solutions in large corporate
customer organisations (consultative-based
selling) by developing effective counterpart relationships.
Leadership and teamwork:
·
Success in creating and/or running an effective product marketing unit
including new product development cycle
Success in creating and/or running an effective product marketing unit
including new product development cycle
·
Ability to design/implement product marketing processes
Ability to design/implement product marketing processes
·
Strong Coaching skills
Strong Coaching skills
·
Ability to understand the needs of employees and to apply best practice people
management techniques to ensure a motivated and productive work force
Ability to understand the needs of employees and to apply best practice people
management techniques to ensure a motivated and productive work force
Knowledge and experience
·
Strong Commercial focus
Strong Commercial focus
·
Analytical thinker who can plan/execute action to exploit business
opportunities.
Analytical thinker who can plan/execute action to exploit business
opportunities.
·
Ability to lead and manage an enterprise product marketing unit,
motivating others to achieve targets.
Ability to lead and manage an enterprise product marketing unit,
motivating others to achieve targets.
·
Strong communication and presentation skills
Strong communication and presentation skills
·
Knowledge of the Ghanaian enterprise solutions communications market.
Knowledge of the Ghanaian enterprise solutions communications market.
·
Ability to exercise “thought leadership” throughout Vodafone Ghana and customer
organisations.
Ability to exercise “thought leadership” throughout Vodafone Ghana and customer
organisations.
·
Utmost professional integrity
Utmost professional integrity
Ability to present compelling business cases for
investment in enterprise solutions products and services
investment in enterprise solutions products and services
Communication
Communicate sales performance data to team members
and Managing director
and Managing director
Person Specification:
Vodafone Way
Customer Obsessed
We are passionate about exceeding expectations:
§
Innovation Hungry
We create and deliver new products, services and
ways of working that delight our customers:
ways of working that delight our customers:
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Ambitious & Competitive
We bring energy and passion to our work and always
aim to beat the competition:
aim to beat the competition:
§
One Company, Local Roots
We work across Vodafone to achieve the best outcome
for customers, employees and shareholders:
for customers, employees and shareholders:
§
Speed
We drive speed to market. We relentlessly
prioritise and pursue the outcomes that matter to our business:
prioritise and pursue the outcomes that matter to our business:
§
Simplicity
We make things simple for our customers, partners
and colleagues:
and colleagues:
§
Trust
We are reliable and transparent to deal with.
We deliver for others and trust others to do likewise:
We deliver for others and trust others to do likewise:
How to apply
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Application Deadline: 31 Jan, 2013
