United Way of Calgary and Area (UWCA) ,Manager Brand Activation and Media Job Vacancy in Canada

United Way of
Calgary and Area (UWCA) is the largest non-government source of funding for
human care and community support programs in the Calgary region. United Way
works with its community partners to build sustainable solutions for the
future, while providing services today to improve lives of people when they
need it most.

United Way of
Calgary and Area is looking for a full-time Brand Activation and Media Manager to
join the Marketing.
Media.
Communications (MMC) team within United Way of Calgary
and Area. Reporting to the Vice President- Marketing.Media.Communications, the
role of Brand
Activation and Media Manager is to lead, develop and execute
United Way of Calgary and Area’s digital brand activation platforms and media
plans to support increased reach of UWCA with all audiences.  Leadership
in managing UWCA external reputation as a thought leader and a trusted partner
in the not for profit sector.

The Core Competency
characteristics every member of United Way is expected to possess are:
Inclusiveness, Results Orientation, Adaptability and Resilience, Communication,
Teamwork, Job Knowledge and Skills, Relationship Management, Analytical
Thinking and Problem Solving, Process/Project Management, Political Astuteness,
Team Leadership, Influence and Impact, and Strategic Thinking and Vision.

Key
Responsibilities:

• Strategic
  Leadership:  Leads the development,
  management and analysis of strategic media plans, digital brand activation
  platforms and social media.  Holds self and team members accountable
  for the flawless execution of plans while addressing and managing the
  risks associated
• Functional
  Oversight responsibilities: This
  role is responsible for media relations, digital platforms and social
  media.
• Process
  Leadership:  Lead, develop and take
  responsibility for the development of processes that increase
  efficiencies, provides clarity for staff and maintains focus on strategic
  plans.  This includes the development of media sound bites, media
  training, risk strategy management, social media and digital platforms
  .  Holds internal stakeholders accountable and aligned to media
  strategies
• Cross-Functional
  Leadership:  Works in collaboration
  with all internal and external stakeholders to ensure that media plans
  aligns with core marketing, media and divisional departments. 
  Convenes and leads teams to address issues and barriers through a solution
  focused approach
• People
  Leadership:  Provides coaching,
  training and leadership to staff assigned to Manager, Media.  Leads
  performance management with personal development plans for each member of
  the media team.  Leads and actively supports a cultural standard of
  transparency, respect for confidentiality/privacy while supporting
  innovation, teamwork and engagement
• Fiscal
  Responsibility:  Manages annual
  departmental budget.  Plans for future resources and advocates
  appropriately for budget to support the business case.  Holds self
  and team members responsible for appropriate use of operational and donor
  funds, following the UWCA charter
• External
  Relationship Management:  Builds stellar
  external relationships with agency partners, Board Members, donor groups
  and volunteers 

Qualifications:

• Degree
  in marketing, communications, journalism, public relations or an
  associated discipline
• 3
  years of people management experience (direct reporting structure)
• Excellent
  experience in the development of digital brand activation platforms
  includes peer to peer fundraising models, social media and media relations
• 5-7
  years experience in communications field with a track record of
  progressive responsibility
• Experience
  in leading communication platforms including social media and website with
  multiple competing stakeholders and audiences with varying degrees of
  knowledge and agreement