Position Title: Manager, Digital
Marketing (Marketing & Communications)
Marketing (Marketing & Communications)
Vacancy Status: Open
Classification/Salary: Exempt –
(X-303; NOC-0124), Management-7
(X-303; NOC-0124), Management-7
$68,255 – $91,007 per annum
(i.e. $5,687.92 – $7,583.72 per month)
Employment Definition: Full-time,
regular
regular
Supervisor: Director, Marketing
& Communications
& Communications
Position Start Date: As soon as
possible
possible
Summary of Responsibilities:
Reporting to the Director, Marketing
& Communications, the Manager, Digital Marketing has primary responsibility
for the University’s digital marketing presence, including web and mobile
sites, online advertising, e-communications, search engine optimization,
analytics, integrated social media presence and those portions of the intranet
overseen by Marketing. The Manager, Digital Marketing acts as a change agent by
providing digital marketing expertise underpinned by excellence in project
management, and reporting. The Manager supervises the Web team’s service to
clients as they relate to the goals and objectives of the Marketing &
Communications Office and its key priorities of student enrollment,
philanthropy, government and community relations, alumni relations, and
internal and emergency communications at its Peterborough and Oshawa campuses.
& Communications, the Manager, Digital Marketing has primary responsibility
for the University’s digital marketing presence, including web and mobile
sites, online advertising, e-communications, search engine optimization,
analytics, integrated social media presence and those portions of the intranet
overseen by Marketing. The Manager, Digital Marketing acts as a change agent by
providing digital marketing expertise underpinned by excellence in project
management, and reporting. The Manager supervises the Web team’s service to
clients as they relate to the goals and objectives of the Marketing &
Communications Office and its key priorities of student enrollment,
philanthropy, government and community relations, alumni relations, and
internal and emergency communications at its Peterborough and Oshawa campuses.
Strategic Planning:
- Working
with the operating plan and other key strategic institutional documents,
bears overall responsibility for the creation of a digital marketing
strategy and fully-integrated digital, web and social media marketing
plans. - Responsible
for the assessment of university-wide digital and web needs and workflow
through planning and tracking complex web/digital-based projects.
Website Evolution and Planning:
- Manages
the Web Team’s creation of a web redesign plan in partnership with
Information Technology, Web Advisory Group and Project Team. - Responsible
for the integration of a digital marketing governance document, that
includes web governance, ensuring brand and quality standards in e-content
management across the University. Manages the deployment of project plans,
underpinned by solid project management principles and practices, for
phased implementation across all digital marketing initiatives. - Responsible
for the University’s evolution and growth in digital marketing, adapting
to new technologies and digital opportunities including implementation of
new mobile versions, apps and widgets as well as social media connections.
Human Resources &
Administration:
Administration:
- Manages
the Web team and is responsible for overseeing the recruitment, training,
and performance management of these positions. - Provides
regular coaching and feedback and conducts annual performance appraisals
for permanent staff. - Provides
parameters for the hiring, retention and use of contractors, consultants
or suppliers in the digital/web areas of Marketing & Communications. - Responsible
for overseeing the digital marketing budget, associated planning,
reporting and funds deployment. - Trains
Marketing & Communications Office staff as required as a result of
deployment of new or enhanced web, e-communication, or social media
systems and procedures.
Analytics and Reporting:
- Responsible
for the preparation of a digital marketing measurement plan for rigorous
use of analytics and other available tools for digital marketing
measurement. - Provides
regular reports to senior administration for use in strategic planning. - Administers
the creation of clear visual representations of trends, opportunities and
plans for senior level presentations and reporting. - Ensures
that Web Team employs latest techniques in soliciting user feedback
through online surveys and questionnaires, making recommendations for
changes and updates based on results. - Provides
regular reports on the University’s performance in search engine
optimization.
Search Engine Optimization:
- Responsible
for the creation of plan to ensure Trent University achieves top rankings
for searches of Canadian and Ontario universities and post-secondary
institutions, with a view to forging new ground for search success
internationally. - Ensures
Web Team implementation of immediate plans for increased performance in
this area. - Contributes
SEO expertise in key areas throughout the University including recruitment
and admissions; philanthropy and other high profile and revenue-generating
areas.
Communication:
- Creates
overarching plans for key clients to meet marketing goals through
integration of e-communication with other digital and web strategies. - Responsible
overall for the design, implementation, measurement and follow-through on
e-communications projects. - Provides
marketing oversight and collaborates with IT in ongoing development and
evolution of the University’s intranet. - Oversees
creation of plans and strategies to achieve increased traffic to internal
portals and readership of important institutional information. - Responsible
for improving brand identity and web design consistency on the intranet
and overall improved look and feel. - Ensures
clarity and functioning, in partnership with IT, of intranet marketing
tools such as delivery of internal news and the events calendar. - Oversees
content management plan on digital signage throughout the University. - Ensures
seamless readiness for internal and external communication in the event of
an emergency. - Oversees
the deployment of all digital communications tools to communicate
continually throughout short-term and ongoing emergency scenarios. - Ensures
coverage and availability after hours for consultation on urgent matters
involving digital communications.
Social Media Planning and Oversight:
- Responsible
for the creation of a pan-departmental, university-wide social media plan
that harnesses the opportunities and reduces the risks of a splintered
social media presence due to multiple university identities. - Organizes
web team action on opportunities presented by Marketing & Communication
colleagues in media relations, marketing/communications as well as other
University departments to build reputation and increase interaction and
sharing of Trent success stories. - Ensures
implementation of the plan results in consistent, high quality, two-way
dialogue about the University’s key strengths and benefits.
Other:
Is a member of and/or provides
advice to, the following Trent University internal committees:
advice to, the following Trent University internal committees:
• Communications Network (or Web
Advisory Group)
Advisory Group)
• Website Project Team (lead for
website redesign)
website redesign)
• AODA Committee
Other committees arising out of
strategic needs for the University’s digital marketing interests.
strategic needs for the University’s digital marketing interests.
Qualifications:
- Honours
Bachelor’s Degree required. Business Administration; Marketing and
Communications; Computer Science or related field would be considered an
asset. - 7
years of experience, at least three of which is progressively responsible
experience administering digital marketing strategies. - At
least two years’ experience in a supervisory position overseeing web
staff. - Success
in human resource management on complex digital marketing and web
projects. - Ability
to provide detailed executive reporting on digital metrics and proven
examples of use of analytics to guide digital marketing strategy and web
development. - Experience
in working with cross-functional teams and liaising with IT departments. - Strong
grasp of, and experience with, leveraging marketing opportunities in the
digital domain, including campaigns, process automation and customer
relationship management tools. - Experience
negotiating with vendors and developing and managing a large budget. - Demonstrated
understanding and use of best practices, industry standards and adherence
to legislated AODA and CASL requirements. - Proven
ability to engage, inspire, lead and motivate others. - Critical
thinking and analytical skills to enable assessment of opportunities;
ability to integrate digital and traditional marketing communications
programs to support goals. - Strong
customer service, interpersonal skills and a proven ability to build and
maintaining relationships. - Excellent
project management and time management skills, strong problem solving and
analytical skills, high attention to detail. - Excellent
written and verbal communications skills. - Ability
to adapt to change, take initiative, to be resourceful and dependable. - Must
be able to prioritize and possess excellent time management skills. - Must
be able to work independently and in a confidential and ethical manner.
Technical Requirements:
- User
analytics and heatmapping i.e. CrazyEgg - SEO
monitoring tools such as Moz, Whitespark, gShift Labs, Ahrefs - MySQL
and SQL reporting - LAMP
development stack (Linux, Apache, MySQL, PHP, JS) - Drupal,
WordPress, open-source CMS applications (Drupal theming considered an
asset) - CRM
applications, Peoplesoft CRM - Advanced
reporting in Microsoft Excel or Google Spreadsheets - Microsoft
Visio or Omnigraffle - Email
marketing software such as MailChimp and/or Constant Contact - Google
Analytics - Google
Webmaster Tools - Google
Adwords - Adobe
Creative Suite
Closing Date for Applications:
Wednesday, November 5, 2014; 4:00 p.m.
Wednesday, November 5, 2014; 4:00 p.m.
To Apply: The preferred method for
submitting your covering letter and resume is by e-mail to jobs@trentu.ca
(Microsoft Word or Adobe PDF). Please note your full name and the
position title in the subject line of your e-mail (i.e. First and Last Name –
Position Title). If you are unable to send your application by e-mail, you may
apply by fax or mail/drop-off your application to: Trent University, Department
of Human Resources, 1600 West Bank Dr., Peterborough, Ontario K9J 7B8; Fax:
(705)748-1276. **External applications will be considered only when accompanied
by a completed Application Form: http://www.trentu.ca/humanresources/employment/nonacademic.php
submitting your covering letter and resume is by e-mail to jobs@trentu.ca
(Microsoft Word or Adobe PDF). Please note your full name and the
position title in the subject line of your e-mail (i.e. First and Last Name –
Position Title). If you are unable to send your application by e-mail, you may
apply by fax or mail/drop-off your application to: Trent University, Department
of Human Resources, 1600 West Bank Dr., Peterborough, Ontario K9J 7B8; Fax:
(705)748-1276. **External applications will be considered only when accompanied
by a completed Application Form: http://www.trentu.ca/humanresources/employment/nonacademic.php
Trent University is actively
committed to creating a diverse and inclusive campus community and encourages
applications from all qualified candidates. Trent University offers
accommodation for applicants with disabilities in its recruitment processes. If
you require accommodation during the recruitment process or require an
accessible version of a document/publication, please contact
humanresources@trentu.ca.
committed to creating a diverse and inclusive campus community and encourages
applications from all qualified candidates. Trent University offers
accommodation for applicants with disabilities in its recruitment processes. If
you require accommodation during the recruitment process or require an
accessible version of a document/publication, please contact
humanresources@trentu.ca.
While the University appreciates all
applications, please note that only applications considered for an interview
will be acknowledged.
applications, please note that only applications considered for an interview
will be acknowledged.
