Tigo Rwanda,Head of Marketing Jobs in Rwanda

About
Tigo Rwanda

Tigo
Rwanda is part of a global telecommunications company- Millicom with presence
in Africa and Latin America. Launched in 2009, we are the second largest
telecommunications company in Rwanda, offering GSM, 2G, 3G and 4G as well as
mobile financial services under the Tigo brand. Are you up-to-date,
exuberant, open-minded, passionate, commercially astute and committed to
marketing efforts that deliver commercial results, then join our team today as
the;

POSITION:
HEAD OF MARKETING

REPORTS
TO: CHIEF EXECUTIVE OFFICER

JOB
PURPOSE:

The
Head of Marketing will be responsible and accountable for segment marketing,
brand and marketing communication trade marketing and marketing
effectiveness. Principal accountability and measurement of success will be on
achieving set objectives on brand equity score, net promotor score and
marketing contribution to product penetration, segment growth, overall
revenue and transaction delivered.

KEY
RESPOSIBILITIES

MARKETING
MANAGEMENT

Translate annual business plan into annual
marketing plan with clear and measurable marketing programmes across
segments, products and brand building.
Define, own and manage the annual marketing
budget with strong emphasis on Return on Marketing Investment (ROMI) and
marketing effectiveness.
Inspire and lead the segment marketing team
and marcomms team in the execution of planned campaigns as per the marketing
roadmap.
Drive greater end-to-end alignment with
commercial teams in launching / re-launching
products/propositions/initiatives roadmap
Build and Manage an Annual Media Plan
Perform all managerial HR tasks in
accordance with Tigo People Policies

BRAND
BUILDING

Be the chief custodian of the Tigo brand in
Rwanda with responsibility for the development of all Tigo brand
communication assets and KPIs;
Manage a fully functioning in-house
creative team and all external agencies, ensuring all assets are aligned
to Tigo brand design & equity objectives
Regularly monitoring of brand tracker
scores, and setting action plans to set targets and KPIs
Works to ensure synergy between Brands and
corporate communications team to ensure single message communication across
platforms
Responsible for the management of creative
agencies and Media Agencies;

Analyze product/service performance and
prepare market feedback report

TRADE
MARKETING & SALES ENABLEMENT

Own the trade marketing and sales
enablement strategy driving the best visibility for Tigo Cash in Rwanda.
Collaborate with Sales team in developing
an executable trade marketing and sales enablement plan with clear
metrics.
Manage the deployment of POSMs across all
customer touchpoints.
Develop, maintain and execute a plan for
experiential activities focusing on consumer education and engagements
including roadshows and other activations.
Own the trade channel communications input
in all product marketing campaigns.
Review and revamp a catalogue of POS items
and collaterals focusing on innovation and cost-effectiveness.

MEDIA
& CAMPAIGN MANAGEMENT

Work with consumer insights, Media Team,
Brands team and regional marketing team to develop annual media plans and
KPIs
Collaborate with Supply Chain in all media
buying contract negotiations
Determine the most effective media mix for
Tigo Rwanda with consideration for an effective utilization of paid,
earned and owned media.
Continuously analyse of media landscape and
competitors media activities for feedback to marketing team

LEADERSHIP
& TEAM MANAGEMENT

Exemplify Tigo brand, culture and values
and instil these in the team
Provide tactical guidance and strategic
direction to the team and ensure that staff have clear roles and are
executing to an excellent standard
Cascade goals, motivate and manage team
performance (set objectives and KPIs, maintain frequent updates and review
meetings, assess and address performance issues)
Ensure that the team is equipped with adequate
and appropriate resources for the execution of the strategy

QUALIFICATION
AND EXPERIENCE

University degree in Administration,
Economics, Marketing or Social Sciences;
Master’s degree will be a plus;
7+ years relevant blended B2C/B2B marketing
experience in relevant industries;
5+ years’ experience in team leadership and
management.

CORE
COMPETENCIES

Effective project management, organization
and leadership skills
Creative, analytical and critical thinking
abilities with an eye for detail
Lead cross-functional team to undertake
marketing activities
Excellent presentation, oral and written
communication skills
Ability to work under pressure and time
constraints
Computer literate and tech savvy
Ability to work effectively with a wide
range of cultures in a diverse community;
Willingness to travel to ensure smooth
take-off of all marketing activities across the country;
Excellent interpersonal skills