Job Title: Head of Marketing and Corporate Affairs
Nature and scope
The successful candidate shall report to the Director of Strategic Planning and
Corporate Affairs. He/she will be responsible for marketing, protocol issues,
coordinating bank’s publicity, corporate communication including overseeing the
maintenance of good relations between the bank and its clients as well as the
general public and media houses.
Duties and Responsibilities
Market existing bank products & services and carry out market surveys in
order to identify new business opportunities/areas.
Formulate and implement appropriate marketing plans in order to attain set
objectives.
Formulate and implement corporate communication plan both internally and
externally.
Oversee all protocol issues relating to handling of visitors including VIPs
from within and outside the country ensuring all necessary logistics are in
place including hotel reservations and preparation of information bulletin on
hotel accommodation.
Prepare and service the bank’s high level meetings and conferences and ensure
venues, timetables, meeting/conference badges and name plates are properly
coordinated and prepared.
Organize functions including, dinners and cocktail parties, arrange photographs
and coordinate procurement of gifts and souvenirs for the visitors.
Design, publish and distribute various service promotion aids such as
brochures, leaflets, calendars, press releases, business leaflets and website
aimed at promoting the bank’s products and image.
Take part in formulating bank strategy policies and procedures to match with
customer’s taste and behavior.
Establish and maintain a contact with individuals and organizations that have
been identified as key business influences by developing and managing the
bank’s relationship with business associates, government
ministries/departments/agencies, embassies and the public observing all
protocol matters.
Monitor local media, analyze and review news and business events to inform
management of significant developments and identify emerging future issues that
might impact on bank’s image.
Liaise with news media including issuance of press release and responding to
media inquiries concerning the bank, organize and arrange news conference,
press launches, exhibitions and trade fairs, present the bank, and act as the
first line bank’s spokesperson at a community and other public events.
Lodge and closely follow up applications for residence/work permits for guests
and consultants employees of the bank, and ensure smooth receipt and dispatch
of the bank guests and consultants on their travel to and out of Tanzania.
Carry out any other related duties as may be assigned by the Director of
Strategic Planning and Corporate Affairs.
Qualifications, Knowledge and Experience
Bachelor Degree in Marketing, Business Administration, Public Relations or
related discipline from a recognized University/Institution.
At least five (5) years working experience in a bank or financial institution
with at least two (2) in a senior position.
Knowledge of bank products, services and delivery channels applicable to the
market served.
Excellent and well developed interpersonal and organizational skills.
Strong written and communication skills with ability to write documentation in
a concise and focused style.
Must be a team player, very self motivated and able to manage and prioritize
work load with minimum supervision.
Should have computer skills.
Possession of a Master’s degree will be an added advantage.
Deadline: 24-04-2013
How to Apply:
Qualifying candidates should apply in writing to or lodge their applications at
the address below, enclosing:
An application letter showing how they meet the post’s requirements.
Comprehensive curriculum Vitae.
Copies of relevant certificates and awards.
Contact address including telephone number(s) and/or email address(s) if
available.
Names and full addresses of three referees.
Managing Director
TIB Development Bank Limited
Mlimani City Office. Park Building No.3 Sam Nujoma Road
P.O. Box 9373
Dar es Salaam
Fax: +255222411122