The Ontario’s
Highlands Tourism Organization is looking for a creative and experienced
Communications Coordinator to collaborate with a diverse and passionate tourism
industry to tell the stories about what makes Ontario’s Highlands the greatest
place to visit in the Province. Our region stretches as far west as Haliburton
County and as east as the O
ttawa Valley. We are known for our iconic waterways,
picturesque rural towns and villages, pristine wilderness and scenic landscapes
and above all – our people. This position provides the opportunity to apply
your skills in a dynamic and rewarding environment.
General
Summary
The Communications
Coordinator is a full time position working in collaboration with the OHTO team
and reporting to the Executive Director to develop, coordinate and execute
internal and external communications programs.
Principle
Duties and Responsibilities
Assists with the development of the annual communication plans for industry and
consumer audiences using print, digital and mobile platforms.
Produces and distributes all communication pieces related to the communications
strategy, including, but not limited to: website content, newsletters,
promotional materials, and corporate documents and correspondence.
Generates media coverage through a variety of media relations strategies
including, but not limited to: distributing press releases to local and
regional media; organizing press trips; attending travel media events;
producing content for OHTO’s digital media kit and providing front line contact
for media inquiries.
Monitors and reports on the effectiveness of communication and media relations
plans.
Coordinates stakeholder events.
Maintains contact databases and other administrative duties as required.
with Various Internal and External Departments
·
Contact with tourism industry stakeholders within Ontario’s Highlands and in
other jurisdictions to gather content and build relationships that will assist
with the development, implementation and evaluation of communications programs;
·
Contact with various tourism partners within the region to collaborate on projects,
gather and confirm information; and
·
Contact with internal staff, members, Board and Committees to provide advice
and support regarding communications tools (websites, publications, etc.) and
to participate in problem solving.
·
Collaboration with the Marketing Department to ensure communication activities
related to marketing are accomplishing corporate objectives.
·
Collaboration with the Tourism Development and Industry Relations Coordinator
to ensure stakeholder engagement communication activities are accomplishing
corporate objectives.
·
Collaboration with Social Media Ambassador to ensure that social media
engagement communication activities and administrative activities are
accomplishing corporate objectives.
Working
Environment
The OHTO has entered
its fifth year of operations, is membership based (730 members), and is
governed by a Board of Directors. Five staff positions are in place to develop
and execute the operational plan to achieve the strategic goals as established
by the Board. Although guidance and support will be provided by the OHTO team,
internal resources are limited and, therefore, the position will require a
significant amount of self-guided multi-tasking. The ideal candidate will be
available to work out of our office in Pembroke; however, the option to work
remotely may be given consideration for qualified candidates outside the
region. There will be a necessity to travel periodically to various stakeholder
events.
Qualifications
University/College degree in Public Relations/Communications or equivalent work
experience.
Minimum three years’ direct work experience in related field.
Superior oral, written and interpersonal communication skills.
Advanced understanding of digital and mobile communications platforms.
Proven ability to adjust communications based on audience and medium.
Experience tailoring content around a specific concept or brand message.
Computer literacy is required, particularly: word processing, spreadsheet, and
internet applications such as WordPress, Mailchimp, Survey Monkey and Tackk.
Ability to meet tight deadlines under minimum supervision.
Strong customer service work ethic and attention to detail.
Exceptional time management and problem solving skills.
Valid driver’s license and immediate accessible transportation.
Previous tourism experience, or an understanding of Ontario’s Regional Tourism
Organization (RTO) model, considered an asset.
Bilingualism considered an asset.
Start
Date
Maternity Leave July
20, 2015 – Aug 31, 2016
Compensation
Based on experience
$19.23 – $23.38 per hour
Please send
your resume by 4:00 p.m., Friday, June 12th, 2015 to:
Ontario’s Highlands
Tourism Organization
Suite 129 – 9
International Drive
Pembroke, ON K8A 6W5
FAX: (613) 629-6488
EMAIL: (in MS
Word or pdf format)
Thank you for
your interest, however, only applicants considered for an interview will be
contacted.