Luminato Festival,Interactive Marketing Coordinator Jobs in Canada

Luminato Festival
is Toronto’s International multi-arts festival for people open to having art
change their outlook on the world. For 10 days each June, Luminato Festival
transforms Toronto’s theatres, parks and public spaces with hundreds of
events celebrating theatre, dance, music, literature, food, visual arts,
magic, film, and more.

Luminato Festival
is a charitable, not-for-profit

, cultural organization whose vision is to
commission and present significant local, national, and International
programming that reflects Toronto as a crossroads of ideas, cultures and
traditions. Now in its 10th year, Luminato Festival has become one of North
America’s leading arts festivals. The Luminato Festival runs June 10-19, 2016

To support the
Interactive Marketing Manager and work closely with all members of the
Luminato Festival Marketing and Communications team to ensure the successful
execution of the 2016 Festival. The Interactive Marketing Coordinator will
assist with the execution of overall Interactive Marketing strategy and
monitor media content of interactive and social media channels.

RESPONSIBILITIES

Website

Coordinate
website update requests from various departments, prepare content and
upload using a content management system * Maintain web information architecture
and ensure content fits the style guide * Facilitate sponsor activations
and recognition approvals for website * Optimize multimedia content for
archiving on website * Track and report on website analytics for
post-festival and sponsor reports

Email Marketing

Draft
email campaigns (pre-festival promotions, performance reminders, day-of
round-ups, thank you emails, etc) with approved copy and images *
Facilitate approvals from Marketing and Development * Pull customer list
from Spektrix and deploy * Work with Marketing Manager to create
dedicated emails for third-party exchanges and facilitate approvals *
Deploy and track campaigns; analyze data to inform future campaigns

Video Management

Help
to develop video database of clips * Liaise with programming staff,
artists and partners to deliver video content to Interactive Marketing
Manager

Administrative *
Coordinate and assist with special interactive projects as required * Liaise
with Interactive Manager, Director of Marketing, Development and other
Marketing staff

Key Competencies

Strong
problem-solver with ability to analyze data * Outstanding communication
skills, both written and oral * Excellent project management skills and
attention to detail * Ability to work with quick deadlines in a busy environment,
both independently and collaboratively * Ability to follow through on
tasks till complete

Qualifications

Working
knowledge of web production, email design and interactive marketing *
Experience using content management systems (CMS), email platforms, and
customer relationship management tools * Proficiency in MS Office and
Adobe Photoshop (or other basic image editing software) * Understanding
of or experience with not-for-profit / arts fundraising is an asset

To apply, please
send a resume and cover letter (Word or pdf documents only) with and quote
Interactive Marketing Coordinator in the subject line by 12:00pm on November
20th, 2015.

We thank all those
who apply however only those selected for an interview will be contacted.
Luminato is an equal opportunity employer. During the recruitment process,
applicants have the right to request accommodation. Applicants invited to
participate in an assessment process (such as an in person interview) and who
require accommodation, should discuss their needs with us in advance.

For more
information on Luminato, please visit our website, www.luminatofestival.com

Required experience: