Marketing Manager
Organization: Fresh City
Location: Toronto, Ontario
About Fresh City
Fresh City delivers farm fresh food to thousands in Toronto each week.
We farm right in the city and partner with local growers and makers to
deliver a healthy food experience. In four sh
ort years, we have become
one of Toronto’s top online grocers, the largest city farm in Canada
and are growing rapidly.
Fresh City has been recognized in three documentaries, hundreds of
media articles and has received several awards including a LiveGreen
Toronto Award and Premier Award for Agri-Food Innovation Excellence.
About the Position
We are looking to enhance and expand our community presence. In
particular, we would like to reinvigorate our pickup location network.
We currently have more than 50 locations where our members pickup
their produce and recipe bags. We would like to expand this network.
More importantly, we want to create a unique experience that delights
our members in order to increase retention, order value and more
pickups per location.
You would be the main architect of this program, from strategizing
where we should focus geographically, to what the partnership with the
pickup location looks like, to how we interface with our members at
the locations. You will work directly with our Marketing Manager to
maintain branding and messaging consistency across all locations.
In addition, this position would be responsible for managing community
events ranging from tabling opportunities at companies or schools, to
exhibiting at large consumer shows (Toronto Veg Fest, Green Living
Show, etc).
This position would report directly to the CEO and Marketing Manager.
About You
You are hands on. You know that sitting at a computer doing research
and drawing up blueprints is vital, but that you can’t beat going out
and talking to existing and potential members and partners.
You are outgoing. Instagram is fun but nothing excites you more than
having a conversation with a real-life human. You are energized by
meeting and talking to people.
You are a problem solver. We are a values-based and rapidly growing
business in an ultra-competitive space. That means we have to be
nimble and use our resources wisely. You embrace the challenge rather
then being discouraged by it.
You are a team player. Prepping, seeding, tending, watering, weeding,
harvesting, marketing, packing and delivering are not all done by one
person — it takes a whole team working together to succeed. You play
nice.
Experience
Given the nature of this position, we do not have a rigid list of
criteria that a candidate must possess. That said, any of the
following type of experience would certainly be an asset:
• Sales and/or marketing experience
• Food retail
• Seasonal, organic and local food
• Creating and sustaining partnerships
• Generating leads and following up
Schedule & Compensation
This position will ideally start as soon as the hiring process ends.
The position will be full time. Given the nature of the position, you
can expect there to be some evening and weekend work. We pay a
competitive salary with health/dental benefits as well as a free
produce bag.
Applications will be accepted until we find an appropriate candidate.
Please send a cover letter and resume to:
ran@freshcityfarms.com
