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About
EarthEnable
EarthEnable
EarthEnable
is transforming the way people live, by making homes healthier for families
across rural Rwanda. 80% of Rwandans live in homes with dirt floors which are
dusty, unsanitary, and fertile breeding grounds for parasites and germs. While
replacing a dirt floor with concrete has significant health benefits (e.g.
reducing diarrhea by 50% and parasitic infecti
is transforming the way people live, by making homes healthier for families
across rural Rwanda. 80% of Rwandans live in homes with dirt floors which are
dusty, unsanitary, and fertile breeding grounds for parasites and germs. While
replacing a dirt floor with concrete has significant health benefits (e.g.
reducing diarrhea by 50% and parasitic infecti
ons by 80%), concrete is
unaffordable for many Rwandans who need it.
EarthEnable
addresses this pressing and ubiquitous problem by selling high-quality, earthen
floors that are 80% cheaper than concrete with 90% less embedded energy.
Earthen floors are already prevalent in modern homes in the United States and
EarthEnable’s floors are composed of natural materials (gravel, clay, sand, and
murram) commonly found in Rwanda. EarthEnable trains and hires local masons to
install the floors which are sealed using a proprietary drying oil that makes
them waterproof, strong, and polished. In our first 20 months of operations,
EarthEnable has installed over 200,000 square feet of flooring and employed
over 90 Rwandese staff.
addresses this pressing and ubiquitous problem by selling high-quality, earthen
floors that are 80% cheaper than concrete with 90% less embedded energy.
Earthen floors are already prevalent in modern homes in the United States and
EarthEnable’s floors are composed of natural materials (gravel, clay, sand, and
murram) commonly found in Rwanda. EarthEnable trains and hires local masons to
install the floors which are sealed using a proprietary drying oil that makes
them waterproof, strong, and polished. In our first 20 months of operations,
EarthEnable has installed over 200,000 square feet of flooring and employed
over 90 Rwandese staff.
The
Role
Role
The
person hired for this role will have a unique and urgent opportunity to
catapult us to the next level of impact. We are in a great place; we have
developed an excellent product that our customers cherish and that has
multiplicative health, employment, and environmental benefits. We have scaled
rapidly to reach over 600 customers in just over a year and a half. Now, we are
ready for a visionary Senior Marketing Manager to pilot and implement
innovative strategies and business models to fundamentally disrupt the home
improvement market for the rural poor.
person hired for this role will have a unique and urgent opportunity to
catapult us to the next level of impact. We are in a great place; we have
developed an excellent product that our customers cherish and that has
multiplicative health, employment, and environmental benefits. We have scaled
rapidly to reach over 600 customers in just over a year and a half. Now, we are
ready for a visionary Senior Marketing Manager to pilot and implement
innovative strategies and business models to fundamentally disrupt the home
improvement market for the rural poor.
The
Senior Marketing Manager will lead EarthEnable’s swift expansion to new
geographic regions as well as to even lower socio-economic segments of the
population. The job will include piloting, iterating, and implementing
strategies to improve all aspects of customer relationship management:
marketing, sales, branding, payment plans, promotions, pricing, and
after-service support. It will also include developing and testing scaling
models (Organic growth? Franchising? Partnerships? Licensing our oil? The
options are endless!). We need someone who is wildly creative and
intellectually curious, excited to take big risks that yield high returns,
looks forward to days in the field getting their hands dirty and talking to
rural customers, and who runs towards the most challenging of problems, never
giving up.
Senior Marketing Manager will lead EarthEnable’s swift expansion to new
geographic regions as well as to even lower socio-economic segments of the
population. The job will include piloting, iterating, and implementing
strategies to improve all aspects of customer relationship management:
marketing, sales, branding, payment plans, promotions, pricing, and
after-service support. It will also include developing and testing scaling
models (Organic growth? Franchising? Partnerships? Licensing our oil? The
options are endless!). We need someone who is wildly creative and
intellectually curious, excited to take big risks that yield high returns,
looks forward to days in the field getting their hands dirty and talking to
rural customers, and who runs towards the most challenging of problems, never
giving up.
Key
responsibilities include:
responsibilities include:
Developing marketing strategies for
EarthEnable across Rwanda, e.g.· organizing market days, door- to-door
sales, village events, village meeting announcements, and a rock-solid customer
referral strategy (most of our sales are currently referrals, yet we don’t have
a referrals system in place, given the challenges of tracking them)
EarthEnable across Rwanda, e.g.· organizing market days, door- to-door
sales, village events, village meeting announcements, and a rock-solid customer
referral strategy (most of our sales are currently referrals, yet we don’t have
a referrals system in place, given the challenges of tracking them)
· Piloting innovative savings and credit
mechanisms to help customers finance the floor over time (including collateral
for savings)
mechanisms to help customers finance the floor over time (including collateral
for savings)
· Constantly assessing willingness to
pay and elasticity of demand to optimize both impact and revenue
pay and elasticity of demand to optimize both impact and revenue
· Developing a training academy for
sales representatives and supervisory structures (as needed)
sales representatives and supervisory structures (as needed)
· Identifying potential partnerships and
negotiating partnership agreements (for financing, marketing, sales, etc.)
negotiating partnership agreements (for financing, marketing, sales, etc.)
· Enacting an efficient customer follow
up system to obtain satisfaction scores and respond to complaints
up system to obtain satisfaction scores and respond to complaints
· Ensuring customer default rates and
cancellation rates are low
cancellation rates are low
· Collecting live and accurate data on
leads and clients (including their location) via mobile technology
leads and clients (including their location) via mobile technology
· Working closely with Operations team
to align supply and demand
to align supply and demand
· Supporting local brand development and
ensuring excellent deals for branded collateral
ensuring excellent deals for branded collateral
· Building a team that efficiently
handles marketing, sales, financing, customer service, and partnerships
handles marketing, sales, financing, customer service, and partnerships
· Working closely with other senior
leadership to determine the optimal business model to scale
leadership to determine the optimal business model to scale
Qualifications:
· Educational level of A1 or B.A. in
business, management, marketing, economics or a related field
business, management, marketing, economics or a related field
· 2+ years of marketing and sales
experience; experience with fast-growing start-ups is a plus
experience; experience with fast-growing start-ups is a plus
· Commitment to Rwanda and specifically
working in rural environments for 2+ years
working in rural environments for 2+ years
· Experience living and working in a
developing country (preferably Rwanda / East Africa)
developing country (preferably Rwanda / East Africa)
· Creative and artistic with an eye for
strong visual design and video design
strong visual design and video design
· Experience managing and analyzing
budgets; modeling cost-effectiveness of marketing strategies
budgets; modeling cost-effectiveness of marketing strategies
· Resourcefulness and critical thinking
skills to quickly determine why something isn’t working and iterate quickly to
try to solve it; creative problem solving
skills to quickly determine why something isn’t working and iterate quickly to
try to solve it; creative problem solving
· Exceptional people skills and
managerial skills; avid team player; coaching and mentoring approach
managerial skills; avid team player; coaching and mentoring approach
· Ability to work on a variety of tasks
at the same time
at the same time
· Maturity and poise under stress
· Excellent attention to detail,
commitment to excellence, and outstanding work ethic
commitment to excellence, and outstanding work ethic
· Positive attitude, sense of humor,
entrepreneurial spirit, curiosity to learn new things, patient with others
entrepreneurial spirit, curiosity to learn new things, patient with others
· Passionate about international
development and social enterprise
development and social enterprise
· Strong technology skills (knowledge of
Microsoft Word, Excel, Google Docs, and Dropbox)
Microsoft Word, Excel, Google Docs, and Dropbox)
· Graduate degree (MBA, MPA/ID, MPA,
MPH, etc.) a plus, but not required
MPH, etc.) a plus, but not required
· Fluency in English
