Here is what I mean, and I can tell you now, hardly anyone is doing this. Let’s say you have a newsletter on Ice Fishing and you are in the middle of writing a few articles to send out for publication. Here is what I would do.
I would go to aweber.com, buy a monthly subscription to their service and then start writing up to 2 to 3 free e-courses on all things to do with Ice Fishing and plug them into my autoresponder.
Now why I want to do this if I really want people to subscribe to my newsletter? Well article writing has come under attack by people who believe cutting people’s article bylines out is acceptable. They just steal the content as their own. So instead of trying to fight these people everyday of the week, I have accepted this is going to happen and I made provisions for it, and in fact, it probably works in my favour.
So in my article while I am writing it, I would let the readers know there is great E-course for free they can sign up for. I would not mention it was mine. I would just weave it into my article and it looks like I am providing them with a great free resource.
I would then provide them with the autoresponder link and how to sign up.