Air Canada Media Digital Editor Job Vacancy in Canada

dia to games and apps – and produce
traffic-driving initiatives for Air Canada’s media channels, including Air
Canada’s enRoute, onAir (Air Canada’s monthly e-newsletter) and community
management/social media.

• Bring
  strategic thinking to the table to oversee the digital strategy for Air
  Canada’s media products;
• Identify
  metrics that are relevant to our content and audience engagement goals and
  communicate this information to staff on a regular basis with actionable
  takeaways;
• Be
  a digital visionary for Air Canada’s enRoute magazine, working closely
  with the editorial team to identify and enable rich content opportunities;
• Following
  the pipeline from brainstorming to posting, you will collaborate with
  staff to develop exclusive, award-winning digital content which you will
  generate and assign to in-house contributors and freelancers;
• Commission
  and edit the onAir newsletter each month, ensuring the content captures
  our travel-savvy audience and generates above-average click through rates;
• Working
  with an intern, you will oversee community management – increasing traffic
  and social shares (facebook, twitter, tumblr, instagram) for Air Canada’s
  enRoute media and Air Canada media;
• Create
  content and collaborate on the digital strategy for Air Canada social
  media projects, including ideation with the interactive team;
• You
  will be a content marketing guru, collaborating with the Spafax
  interactive group, marketing, sales and editorial, to develop the digital
  components of special media products, such as nation-wide initiatives
  (Canada’s Best New Restaurants), special interest publications (enRoute Style
  edition) and commercially driven microsites;
• Foster
  best-in-class multi-platform storytelling, optimizing content in order to
  create digital opportunities (sidebars, parallel stories, interviews,
  video, slideshows, etc.) for enroute.aircanada.com and onAir, ensuring a
  quality, on-brand experience; 

• Three
  or more years experience in web, digital, mobile and/or social
  media. 
• Knowledge
  of all facets of online content production, including writing for the web
  and editing (audio/video production experience an asset).
• A
  proven track record of strategic thinking and content planning;
  demonstrate successful execution of past projects.
• Collaboration
  with multimedia streams, particularly in producting or managing audio and
  video works, is an asset. 
• Bilingualism
  (English and French) an asset.