Marketing and Communications
Coordinator
Coordinator
Start Date: Nov 10, 2014
Salary: TBD
City/Town: Waterloo
Term: Full-time
Organization Description
ArtsBuild Ontario supports the
health of Ontario’s arts organizations by creating and realizing long-term
solutions for their facility challenges.
health of Ontario’s arts organizations by creating and realizing long-term
solutions for their facility challenges.
Job Description
Are you passionate about arts, arts
spaces, sustainability, communications and information management? Do you
believe in the power of information to make a difference? Do you take an
active interest in presenting innovative tools and resources to organizations,
municipalities, governments and engaging your audiences to take a more proactive
approach to how they manage their physical resources? If so, read on.
spaces, sustainability, communications and information management? Do you
believe in the power of information to make a difference? Do you take an
active interest in presenting innovative tools and resources to organizations,
municipalities, governments and engaging your audiences to take a more proactive
approach to how they manage their physical resources? If so, read on.
ArtsBuild Ontario is looking for a
Communications Coordinator who can take lead on communications for ArtsBuild
while also supporting the Director of Programs on related programs and projects.
Your creativity will be constantly in demand, as will your organizational
skills, enthusiasm and self-motivation.
Communications Coordinator who can take lead on communications for ArtsBuild
while also supporting the Director of Programs on related programs and projects.
Your creativity will be constantly in demand, as will your organizational
skills, enthusiasm and self-motivation.
Reporting to the Director of
Programs, responsibilities include leading communications, supporting
organizations in their learning about the programs and other tools and
resources. This may require contacting arts organizations directly, liaising
with partner organizations and proposing new ways of reaching our
constituents.
Programs, responsibilities include leading communications, supporting
organizations in their learning about the programs and other tools and
resources. This may require contacting arts organizations directly, liaising
with partner organizations and proposing new ways of reaching our
constituents.
MARKETING&COMMUNICATIONS
• Develop, format, review and
disseminate materials such as newsletters, alerts and email blasts to engage
audiences using social media and other communication methods to increase
program participation
disseminate materials such as newsletters, alerts and email blasts to engage
audiences using social media and other communication methods to increase
program participation
• This includes editing, revising
and writing content as necessary
and writing content as necessary
• Continually update and implement
the social media plan, including Twitter, Facebook, LinkedIn, ArtsBuild
Blog and other channels
the social media plan, including Twitter, Facebook, LinkedIn, ArtsBuild
Blog and other channels
• Maintaining social media
measurement and action plan
measurement and action plan
• Monitor and analyze content to
develop ways to maximize visibility of strongest content (for example: by using
a few more of the unique affordances of WordPress; by clarifying our unique
value proposition / call to action; by choosing placement of text and images
that follow web content best practices for higher engagement, higher return on
invested time, resources)
develop ways to maximize visibility of strongest content (for example: by using
a few more of the unique affordances of WordPress; by clarifying our unique
value proposition / call to action; by choosing placement of text and images
that follow web content best practices for higher engagement, higher return on
invested time, resources)
• Maintain program success plan
WEBSITE MANAGEMENT
• Maintain/update website
• Liaise with web developer to
trouble shoot
trouble shoot
• Respond to website questions and
make necessary changes
make necessary changes
PROJECT SUPPORT
• Take a lead on assigned program
and project support, including phone and email outreach,
and project support, including phone and email outreach,
• Prepare marketing tools for
programs
programs
• Take a proactive role in ensuring
attendance and participation in all ABO programs, including phone outreach and
developing marketing/communications campaigns
attendance and participation in all ABO programs, including phone outreach and
developing marketing/communications campaigns
PARTNER ENGAGEMENT
• Build relationships with marketing
& communications counterparts at ArtsBuild’s partner organizations
& communications counterparts at ArtsBuild’s partner organizations
• Work with ArtsBuild’s many
partners to disseminate program and organizational information
partners to disseminate program and organizational information
• Identify new partners that
can assist in promotion/engagement with ArtsBuild programs
can assist in promotion/engagement with ArtsBuild programs
Requirements:
Experience
• A minimum requirement of an
undergraduate degree, preferably in Marketing or Communications or the
equivalent
undergraduate degree, preferably in Marketing or Communications or the
equivalent
• A graduate degree or a
post-graduate diploma in a related field would be considered an asset
post-graduate diploma in a related field would be considered an asset
• A working knowledge of a variety
of arts disciplines as well previous experience working in the cultural sector
is a must
of arts disciplines as well previous experience working in the cultural sector
is a must
• Established rapport with arts
organizations in Ontario considered an asset.
organizations in Ontario considered an asset.
Skills Required
• Proficient in WordPress,
MailChimp, Survey Monkey
MailChimp, Survey Monkey
• Skilled in social media used
for promotion and engagement of organizations and business (not personal)
including Twitter, Facebook and LinkedIn
for promotion and engagement of organizations and business (not personal)
including Twitter, Facebook and LinkedIn
• Proficient in the use of
Hootsuite, Google Analytics and other web based analytics
Hootsuite, Google Analytics and other web based analytics
• Well organized, self-starter who
is attentive to detail
is attentive to detail
• Able to multi-task and work well
in an entrepreneurial and creative environment.
in an entrepreneurial and creative environment.
• Effective verbal and people skills
a must
a must
• Able to work flexible hours, some
evenings and travel required
evenings and travel required
Additional Info:
• Full-time 5 days a week
• Initial 8 month contract offered,
with possibility of extension
with possibility of extension
• Waterloo based
• Start date: ASAP
Please email your resume and cover
letter to Lindsay MacDonald, Director of Programs lindsay@artsbuildontario.ca
letter to Lindsay MacDonald, Director of Programs lindsay@artsbuildontario.ca
No phone calls please.
