The market for organic snacks has been steadily growing as consumers are increasingly opting for naturally sourced and nutrient-rich snacks. Snacks that are classified as organic are foods that have been produced without the use of synthetic ingredients like artificial colors, fertilizers, pesticides, or genetically modified organisms (GMOs) and only been made with certified organic ingredients. Organic snacks, such as candy bars, salty snacks, nuts, and bakery items like pretzels, pancakes, bagels, and cookies, are widely available and can provide essential nutrients like protein, minerals, vitamins, and antioxidants. These nutrients can help to maintain energy levels, boost the immune system, promote heart health, and increase overall nutrient intake. The production of organic snacks involves organic farming methods, making them a more natural and environmentally friendly option compared to conventional snacks. Therefore, consuming organic snacks can be a healthier and more sustainable choice.
According to a recent report by Allied Market Research, the global organic snacks market is anticipated to display a notable CAGR from 2018 to 2025.
In 2019, the National Organic Program (NOP), which is the regulatory body of the US government, released a final rule regarding flavors that are certified organic. According to the OTA (Organic Trade Association), there are more than 4,500 organic flavors available in the US. The current economic growth is being bolstered by several factors such as the increased demand for environmentally sustainable products by consumers, the ease of purchasing through online platforms, and the growing purchasing power of consumers. Since the COVID-19 outbreak in January 2020, there has been a surge in demand for small-sized salty and healthy food products. As per the US Snack Index released by Frito-Lay in January 2020, 48 percent of those surveyed claimed to feel happy after consuming their preferred flavored snack, while 85 percent stated they felt normal. Furthermore, a significant 92 percent of Americans intend to continue consuming their favored snacks even after the pandemic subsides. Interestingly, most consumers, particularly those belonging to Gen Z and millennials, are willing to experiment with new products. Thus, it is expected that the popularity of organic snacks will continue to grow even post-pandemic.
Some trending products in the global organic snacks market-
- NOURISH SEEDS & NUTS MUESLI
The renowned company Nourish Organics introduced seeds and nuts cereal muesli for breakfast. T Consuming this breakfast cereal made from a nutritious combination of oat flakes, barley flakes, and wheat flakes is essential for individuals seeking a wholesome diet. It contains a significant amount of dietary fiber and minerals. This breakfast is considered healthy as it does not contain any added preservatives or artificial sweeteners.
- NOURISH MULTIGRAIN MUESLI
Nourish Organics Multigrain Muesli is an excellent breakfast option that is both nutrient-dense and low in calories, providing the necessary energy to power through the day. This cereal is packed with beneficial vitamins and minerals, including vitamin E, selenium, and magnesium, which are derived from wholesome ingredients such as sunflower seeds. By incorporating this cereal into your diet, you may experience a reduction in LDL cholesterol levels and a decreased risk of kidney stone formation, ultimately promoting heart health.
- NOURISH ORG HONEY CRUNCH MUESLI
The Honey Crunch Muesli snack from Nourish Organics is an ideal way to kickstart your day on a positive note. This crunchy breakfast is loaded with healthy ingredients like honey, almonds, flax seeds, raisins, and cashew nuts. Oat, barley, and wheat flakes are used to make this breakfast cereal. It is wholly organic and contains a high concentration of omega-3 fatty acids.
- NOURISH ORG AMARANTH MUESLI
Nourish Organics’ Amaranth muesli is a nutritious breakfast option that is known to possess potent antioxidant properties. Its consumption has been linked to reducing cholesterol levels and blood pressure. Furthermore, due to its blood purifying and red blood cell-boosting abilities, it is considered an important dietary component for women.
Thus, these products are easily available on Nature’s Basket, a retail venture group, and are currently India’s top retail location for fresh fruits, vegetables, and international gourmet foods. The global organic snacks market is evaluating stakeholders based on various factors, including their introduction of new products, market presence, and recent activities such as expanding into new regions, merging with other companies, or acquiring other businesses.On April 15, 2021, SunOpta, a Canadian company headquartered in Brampton, completed the acquisition of two plant-based food and beverage brands, WestSoy and Dream, from The Hain Celestial, a US-based natural products company headquartered in New York. The transaction value for this successful acquisition was estimated to be around $33 million.
A business merger between the well-known snack food company “Utz” in Pennsylvania and the special purpose acquisition company “Collier Creek” in New York was approved by the board of directors of CC on September 4, 2020. As a result of the merger, a brand-new business known as “Utz Brands” was created. This action is likely to boost the Utz Brands snack division.
On February 12, 2020, a snack food company based in California, USA, which is popular for its roasted chickpea snacks, announced a significant merger with Beanitos Inc., a company based in Texas, USA, well-known for its bean-packaged chips. The companies chose not to disclose the acquisition’s financial details.
An increase in OTT users, improved retail infrastructure, and rising GDP per capita income in developing countries are boosting the market growth-
The retail industry has been significantly impacted by the advent of e-commerce platforms, which have leveraged the growing ubiquity of internet access in both urban and rural areas worldwide. The number of internet users worldwide is projected to rise from almost 4.6 billion in 2022 to 7.5 billion by 2030, providing a significant market for the retail and entertainment industries. The consumption of snacks between meals is also fueled by the popularity of over-the-top media services, which often trigger cravings for food. However, the primary drivers of market growth are rapid urbanization, increasing living standards, and higher GDP per capita incomes in key developing nations.
About the Author
Koyel Ghosh is a blogger with a strong passion and enjoys writing on miscellaneous domains, as she believes it lets her explore a wide variety of niches. She has an innate interest for creativity and enjoys experimenting with different writing styles. A writer who never stops imagining, she has been serving the corporate industry for the last four years.
Email: koyel.ghosh@alliedmarketresearch.net