Job
description
description
POSITION
: Business Development Officer
: Business Development Officer
Responsibilities
- Plan,
coordinate, and implement the firm’s practice groups’, and individual
lawyer’s activities with respect to marketing, business development,
public relations, and client services. - The
objective is to increase visibility and brand recognition to strengthen
and expand the firm’s client base. Observe confidentiality of client and
firm matters. - Tracking
and Reporting: Provide support to the BDM in maintaining the firm’s
databases utilized for marketing, and Twitter. Track growth on social
media channels using the available tools; Make recommendations based on
findings from the social media analytics; Carry out competitive analysis
for the different law firms. Prepare and generate business development
reports as requested. - Website
and Social Media: Assist in managing the firm’s social networking pages
for the firm and its lawyers (LinkedIn, Facebook, Twitter.), and other
electronic communications, including drafting and updating content, images
and working with outside technical and design consultants as needed; - Directories
and Awards: Prepares necessary documentation for information submission on
lawyers and the firm in online directories and referral sites. Research
and determine which directories should be launched and maintained; - Firm
Memberships: Assist in managing all firm memberships and seek for
membership opportunities that the firm can take advantage of to enhance
the firm’s profile - Strategic
Planning and Implementation: Assist to develop, implement, and manage the
firm’s business development and client services plan consistently with the
firm’s strategic plan and policies set by the BDM, by attending industry
functions, such as association events and conferences, and provide
feedback and information on market and creative trends. Work with BDM to
present to and consult with partners on business trends, with a view to
improve legal services through researching industry best practice.
Supports and facilitates development, implementation, and tracking of
business development/ marketing plans for 5 practice groups and over 40
individual lawyers consistently with the firm’s plan and policies.
Participates in the firm’s strategic planning activities with respect to
evaluation and improvement of present client relations and services and
future business development opportunities and activities by tracking and
recording activity on existing and potential clients. Researching and
developing a thorough understanding of the firm’s capabilities. - Budgeting:
Help to develop and manage the firm’s business development and client
services annual budget, which includes marketing expenditures for the
firm, practice groups, and individual lawyers by liaising with
vendors/third party, preparing and compiling estimates. Also processing
payment transactions. - Media/Public
Relations: Provide support to the BDM in preparing and managing public
relations activities and communications for the firm by engaging
journalists and building relationship with them across all channels (TV,
radio, print, digital and social media) to ensure prominent positioning of
the company. Support the development of press releases by creating content
for press releases, new lawyer announcements and notices, other firm
announcements, media materials, and coordination with any outside PR
consultants. - Advertising:
Responsible for recommending design ideas for print and online advertising
and assist in negotiating media buys and associated contracts. - Newsletters,
Brochures and Promotional Materials: Assist to create content to support
the development of the monthly company’s Newsletters; social media
calendar and 3rd party blogs. Source and produce original pieces on legal
work as it relates to different industries. Manage content for Wikipedia
page, website, and other channels; Supports communications through
research administration. Assist to update, and maintain online and print
marketing and business development materials for the firm and for lawyers,
including firm and lawyer profiles, practice descriptions, brochures. Also
oversees mailing list creation and updates. - Photography,
Logos, and Promotional Products: Assist in arranging for professional
photo-shoots and maintaining image and logo files. Assist in preparing
various art files (headshots, logos, and graphics) for use in online and
print materials, and selecting products for promotional use at seminars,
conferences, presentations, etc. - Proposals
and Resumes: Assist to coordinate the firm’s RFP protocol process,
including drafting and sending proposals for new business as needed.
Participates in planning and presentation efforts as appropriate
(including presentation packets, slides, etc.)Maintains resumes for over
40 lawyers. - Event
Planning/Coordination and Gifts: Provide support to help manage business
development/client services functions, events, and opportunities for the
firm, including: - Assist
to organize and provide support for firm receptions, conferences,
seminars, and other special firm-sponsored events; - Lawyer
receptions and celebrations (and associated gifts); - Shortlisting
holiday cards, gifts, and thank you gifts for clients or referral
sources. - Surveys
and Assessment: Provide support to the BDM to design and conduct, or
arrange for the design and implementation of client satisfaction surveys
and market research; - Coaching/Training
Lawyers: Assist to coordinate training in business development and client
services for lawyers and staff of the firm. Track progress and suggest
business development opportunities for lawyers and practice group in all
locations. - Sponsorships
and Speaking Engagements: Provide a weekly report to the BDM to be used to
identify, evaluate and make recommendations for firm/lawyer participation
in sponsorships, conferences, speaking and writing opportunities, and
similar events by conducting research. Assist in coordinating activities
(RSVPs, promotional products, advertising, presentation slides, etc.) as
needed. - Other
duties as assigned.
Reporting
Line
Line
- Reports
to the Business Development Manager.
Supervision
- Candidate
will work under the direct supervision of the BDM.
Personnel
Specification
Specification
- Ability
to be innovative in developing key marketing and business development
methods; - Must
be willing and available to travel between the firm’s different offices as
needed and required by the position’s specific duties and
responsibilities. - Ability
and willingness to work long hours; - Ability
to work with minimal/no supervision; - Ability
to multi-task with minimal or no errors; - understands
the needs and expectations of law firm clients;
Qualifications
- Bachelor
of Science or Art (B.Sc. or BA) minimum; - Bachelor
of Laws (LLB) and Call to the Nigerian Bar (BL) optional; - Specialized
marketing or business operations courses like (Diploma in Marketing Communication,
Diploma in Digital Marketing, Certificate in Marketing, etc.) required.
Required
Experience
Experience
- Minimum
of 2 years’ experience in Marketing Communications/Digital Marketing
Required
Personality
Personality
- Confident,
energetic, articulate and hardworking with a desire to excel and a passion
for the work. - Candidate
must demonstrate initiative, be highly organized, able to manage multiple
projects while prioritizing work assignments, and able to work well with
lawyers and staff at all levels in the organization.
Rewards
- Reasonably
compensated with usual benefits.
Job
Specification
Specification
- Microsoft
Office applications (Outlook, Word, Excel, PowerPoint) - Adobe
Creative Suite (InDesign, Photoshop, Illustrator) - Adobe
Acrobat Pro - Website
content management systems (e.g. WordPress) - Familiar
with SEO and Google Analytics
Skills
- Ability
to write effectively for public relations and other purposes, for
audiences inside and outside the firm - Ability
to prepare written materials, to support and to follow-up marketing
opportunities for the firm and for individual lawyers - Organizational
skills with an attention to detail. - Excellent
communication and presentation skills. - Excellent
interpersonal skills - Excellent
writing skills - Good
organization, communication and research skills - Absolute
command of Microsoft Office applications (Outlook, Word, Excel, and
PowerPoint) - Familiarity
with Digital Marketing Tools
Attitudes
- A
strong work ethic with a positive, ‘get-it-done’ attitude. Honesty,
integrity and commitment to the common goals and values of the Firm.
Seniority
Level
Level
Associate
Industry
- Information
Technology and Services - Financial
Services - Hospital
& Health Care
Employment
Type
Type
Full-time
How
to apply
to apply
Interested
candidates are required to click here to apply
candidates are required to click here to apply