Job Title: Brand Monitoring Manager
Reporting
Lines:
Reports to Senior Manager, Evidence
Location: Kigali, Rwanda
Contract: 1year renewable
Girl Effect works to
break the cycle of intergenerational poverty. We do this by connecting girls to
each other and to the critical assets they need. We work to create lasting
perception change by harnessing media in innovative ways and building social
networks to develop girls’ positive perceptions of themselves and shift how
others see and value them.
We take a
girl-centred approach to the challenges they face. We know that girls need
support in multiple areas to break the cycle of poverty – focusing on single
issues will never be enough. Only a holistic approach will work, so we
developed the 5+1 Theory of Change to put this into action.
We believe there are
5 key assets that determine a girl’s reality and 1 critical catalyst –
perception change – that inspires behaviour change that creates empowered
lives.
The 5 key assets
are: Education,
Health, Economic
Security, Safety,
and Voice and
Rights.
When a girl is
better educated, has access to sexual and reproductive healthcare information
and services, has access and control of economic assets, is safe from violence
and exploitation, and has the capabilities and confidence to make positive
choices, she can break the cycle of poverty.
We add the catalyst
of perception
change to improve awareness and sensitivities of communities
and families, and create an environment in which girls are better able to
capitalise on the five assets. Together, the 5+1 creates a virtuous cycle of
change, lifting girls, their families and communities out of poverty.
We currently operate
in Rwanda, Nigeria and Ethiopia with headquarters in London.
About our
branded media platform,
Ni Nyampinga
Girl Effect Rwanda
uses the power of brand thinking to promote positive social norm and behaviour
change amongst girls and their communities in Rwanda. Ni Nyampinga is Rwanda’s
first teen brand, developed by and for girls, redefining what it means to be an
adolescent girl in their community. In just three years it has been established
as a much loved and trusted brand, rooted in Rwandan culture. Ni Nyampinga is
an idea, an identity. It’s something that both belongs to, and is created by, Rwandan
teenage girls. Translated as “a girl who is beautiful inside and out
and makes good decisions”, the term ‘ni nyampinga’ is a potent one in
Rwandan culture.
Since its launch as
a quarterly magazine and weekly radio shows by Rwandan girl journalists, there
is a rich tale to tell about Ni Nyampinga, with some exciting early signs of
impact.
To find out
more about our work visit:
http://www.girleffect.org/the-girl-effect-in-action/girl-hub/rwanda/
Context of
the role
Girl Effect Rwanda
is seeking a highly experienced mixed methods research manager, to lead on
brand monitoring and formative research, using innovative and sophisticated
approaches to quantitative data collection and analysis. Brand monitoring and
formative research plays an important role in Ni Nyampinga’s content creation,
measuring its progress against targets, as well as informing brand strategy and
media content development.
The Brand Monitoring
Manager, will work closely with the Senior Manager, Evidence team in Girl
Effect Rwanda as well as collaboratively with colleagues across Brand, Girl
Networks and Girl Specialist teams, to design and deliver complex and
sophisticated approaches to brand monitoring and formative research that are
fit-for-purpose, timely and of high quality. Here, the Manager will work
closely with the technical leads within Girl Effect’s global Evidence team,
based in London, to ensure global standards and approaches have been adequately
implemented in Rwanda. The Manager will line manage a Specialist, Evidence, who
will oversee field management.
The way of working
is fast paced and agile and the ideal candidate will thrive on this. Experience
and/or interest in brands, media and communications is desirable. The role will
require regular travel within Rwanda and occasional international travel.
We are going through
a period of exciting growth and change – we are hugely ambitious for our future
and we are looking for colleagues who share in our ambition.
Key Responsibilities
This role will be
focused on all aspects of brand monitoring and evaluation as well as brand
formative research.
Research
Design & Development
- Liaison
with Girl Effect teams (Evidence, Brand, Girl Specialists) to identify and
translate research requests/briefs into (updated) brand-monitoring and
formative-research designs. - Lead on
technical implementation of Girl Effect Rwanda’s brand monitoring and
formative research frameworks, working as Girl Effect Rwanda’s
quantitative lead to ensure sampling strategies, quantitative measurement
approaches, analyses frameworks are to standard. - Development
of field tools – including consent request forms, recruitment
questionnaires, surveys. - Development
of Terms of Reference for external research commissioning and leading on
external agency procurement for brand monitoring and formative research. - Lead on
in-house analysis of quantitative and qualitative data sets. - Work
with other Evidence team members in developing brand and media research
frameworks.
Research
Management
- Oversight
of brand-monitoring and formative research calendars and reporting
timelines to ensure evidence and insights have been generated within
effective and achievable timeframes - Management
of external field agencies, ensuring that they provide expected
deliverables at stipulated timelines and quality standards. - Work
closely with other Evidence Team members in order to use in-house girl
centred research methodologies to support brand Monitoring & Evaluation
and formative research qualitatively and to its fullest potential. - Ensuring
girl safeguarding and field ethics are upheld. - Raising
all risk reporting from the field to Girl Effect girl safeguarding focal
point. - Responsibility
for field quality assurance processes.
Data,
Analysis & Reporting
- Data
management including quality assurance of the data submitted by agencies - Conducting
analysis and reporting as required - Lead on
insights generation from findings to ensure that Girl Effect stakeholders’
research objectives are addressed.
Research
Uptake & Evolution
- Lead on
internal dissemination and uptake of insights through workshops, data
dashboards, and other learning activities - Production
of knowledge products for internal and external audiences - Lead on
collating lessons learned on brand monitoring and formative research in
country and its potential methodological evolution for this context and
the global brand-monitoring network. - Representing
Girl Effect at external events where research is presented, as required by
Evidence Senior Manager. - Line
management, oversight and quality assurance of all of the work being led
by the Evidence Specialist. - Oversight
of brand-monitoring budget.
Skills and
Experience
- Bachelors
degree in psychology, sociology, anthropology or other social science. - Demonstrated
ability to lead high quality quantitative research design, fieldwork, data
analysis and reporting at speed and at stipulated data quality standards.
Or one or the other - Demonstrated
ability to lead high quality qualitative research design, fieldwork, data
analysis and reporting, including tech-based, girl-centered and
participatory approaches preferred - Experience
in brand and marketing research strongly preferred. - Demonstrated
skills in producing high quality, innovative and engaging research
presentations and briefings for diverse audiences - Experience
in training and mentoring others in research methods, data analysis and
reporting - Experience
of conducting research with children and youth, in particular girls - Experience
of fast-paced and agile working environments, with a natural aptitude for
technology and innovation - Ability
to work effectively in teams with diverse skill sets and backgrounds - Creative
and inquisitive mindset
Strong
proactive work habits
Strong
communication and organizational skills
Commitment
to realizing the potential of girls and to the vision and values of Girl
Effect.
Salary
package and benefits:
Salary – Competitive
salary will be offered to the successful candidate
To apply: http://girleffect-jobs.org/vacancies/200/NewT/brand_monitoring_manager/
Closing date
for applications: August 19th 2016 at 5PM Kigali time.