CLOSE:
01/07/2016
Job
Title: Ni Nyampinga Digital
Manager
Title: Ni Nyampinga Digital
Manager
Reporting
Lines: Senior Manager, Brand
Lines: Senior Manager, Brand
Location:
Kigali,
Rwanda
Kigali,
Rwanda
Contract:
Full time employment
Full time employment
About
Girl Effect
Girl Effect
Girl
Effect works to break the cycle of intergenerational poverty. We do this by
connecting girls to each other and to the critical assets they need. We work to
create lasting perception change by harnessing media in innovative ways and
building social networks to develop girls’ positive perceptions of themselves
and shift how others see and value them.
Effect works to break the cycle of intergenerational poverty. We do this by
connecting girls to each other and to the critical assets they need. We work to
create lasting perception change by harnessing media in innovative ways and
building social networks to develop girls’ positive perceptions of themselves
and shift how others see and value them.
We
take a girl-centred approach to the challenges they face. We know that girls
need support in multiple areas to break the cycle of poverty – focusing on
single issues will never be enough. Only a holistic approach will work, so we
developed the 5+1 Theory of Change to put this into action.
take a girl-centred approach to the challenges they face. We know that girls
need support in multiple areas to break the cycle of poverty – focusing on
single issues will never be enough. Only a holistic approach will work, so we
developed the 5+1 Theory of Change to put this into action.
We
believe there are 5 key assets that determine a girl’s reality and 1 critical
catalyst – perception change – that inspires behaviour change that creates
empowered lives. The 5 key assets are: Education, Health, Economic Security, Safety, and Voice and Rights.
believe there are 5 key assets that determine a girl’s reality and 1 critical
catalyst – perception change – that inspires behaviour change that creates
empowered lives. The 5 key assets are: Education, Health, Economic Security, Safety, and Voice and Rights.
When
a girl is better educated, has access to sexual and reproductive healthcare
information and services, has access and control of economic assets, is safe
from violence and exploitation, and has the capabilities and confidence to make
positive choices, she can break the cycle of poverty.
a girl is better educated, has access to sexual and reproductive healthcare
information and services, has access and control of economic assets, is safe
from violence and exploitation, and has the capabilities and confidence to make
positive choices, she can break the cycle of poverty.
We
currently operate in Rwanda, Nigeria and Ethiopia with headquarters in London.
currently operate in Rwanda, Nigeria and Ethiopia with headquarters in London.
About
Girl Effect Rwanda (GER)
Girl Effect Rwanda (GER)
Girl
Effect Rwanda’s mission is to enable all of Rwanda’s one million adolescent
girls (aged 10-19) to fulfil their potential. We work across four areas:
partnering with leaders to deliver for girls; developing innovations in girl
programming; working through our brand platform Ni Nyampinga to
inspire and enable girls; and generating girl-led insights and
evidence. Our work aims to encourage investments that will benefit Rwandan
girls – in systems, culture, government and industry.
Effect Rwanda’s mission is to enable all of Rwanda’s one million adolescent
girls (aged 10-19) to fulfil their potential. We work across four areas:
partnering with leaders to deliver for girls; developing innovations in girl
programming; working through our brand platform Ni Nyampinga to
inspire and enable girls; and generating girl-led insights and
evidence. Our work aims to encourage investments that will benefit Rwandan
girls – in systems, culture, government and industry.
About
our branded media platform, Ni Nyampinga
our branded media platform, Ni Nyampinga
Girl
Effect Rwanda uses the power of brand thinking to promote positive social norm
and behaviour change amongst girls and their communities in Rwanda. Ni
Nyampinga is Rwanda’s first teen brand, developed by and for girls, redefining
what it means to be an adolescent girl in their community. Launched in November
2011 it has become established as a much loved and trusted brand, rooted in
Rwandan culture. Ni Nyampinga is an idea, an identity. It’s something
that both belongs to, and is created by, Rwandan teenage girls. Translated
as “a girl who is beautiful inside and out and makes good decisions”,
the term ‘Ni Nyampinga’ is a potent one in Rwandan culture.
Effect Rwanda uses the power of brand thinking to promote positive social norm
and behaviour change amongst girls and their communities in Rwanda. Ni
Nyampinga is Rwanda’s first teen brand, developed by and for girls, redefining
what it means to be an adolescent girl in their community. Launched in November
2011 it has become established as a much loved and trusted brand, rooted in
Rwandan culture. Ni Nyampinga is an idea, an identity. It’s something
that both belongs to, and is created by, Rwandan teenage girls. Translated
as “a girl who is beautiful inside and out and makes good decisions”,
the term ‘Ni Nyampinga’ is a potent one in Rwandan culture.
Since
its launch as a quarterly magazine and weekly radio shows by Rwandan girl
journalists, there is a rich tale to tell about Ni Nyampinga, with some
exciting early signs of impact.
its launch as a quarterly magazine and weekly radio shows by Rwandan girl
journalists, there is a rich tale to tell about Ni Nyampinga, with some
exciting early signs of impact.
To
find out more about our work visit: http://www.girleffect.org/the-girl-effect-in-action/girl-hub/rwanda/
find out more about our work visit: http://www.girleffect.org/the-girl-effect-in-action/girl-hub/rwanda/
Context
of the role
of the role
To
lead the creation of innovative technologies, products and experiences that
connect girls to our branded media platforms and equip them with the assets and
services they need. Ni Nyampinga Digital Manager will also work with the Brand,
Evidence, Girl Specialist teams to develop tools, tweaks, services that increase
reach, deepen and measure impact, and build for sustainability of Ni Nyampinga
branded media products and initiatives.
lead the creation of innovative technologies, products and experiences that
connect girls to our branded media platforms and equip them with the assets and
services they need. Ni Nyampinga Digital Manager will also work with the Brand,
Evidence, Girl Specialist teams to develop tools, tweaks, services that increase
reach, deepen and measure impact, and build for sustainability of Ni Nyampinga
branded media products and initiatives.
We
are going through a period of exciting growth and change – we are hugely
ambitious for our future and we are looking for colleagues who share in our
ambition.
are going through a period of exciting growth and change – we are hugely
ambitious for our future and we are looking for colleagues who share in our
ambition.
Key
Responsibilities
Responsibilities
- Build
and Manage engaging Digital Editorial Content across all brand digital
platforms including – SMS Marketing, USSD Content, Voice Content,
Mobi-site, and Social Media.
- Work
alongside the editorial team to translate Ni Nyampinga’s powerful written
and audio content onto digital platforms
- Work
alongside Senior Brand Manager to deliver impact for girls by harnessing
mobile/digital technologies to reach more girls, increase the number of
interactions between girls and the brand, and measuring outcomes of girl’s
engagement with the brand.
- Champion
the use of social media as a means of engaging with audiences as part of
the Ni Nyampinga digital strategy
- Design,
manage and integrate ground-breaking technologies, products and experience
solutions that connect our brand, content, and services to girls.
- Ensure
girls are fully integrated into the design and editorial process through
Co-Design sessions with girls’ consumers.
- Work
closely with the GER Girl Specialists to ensure deep understanding and
safeguarding of girls across digital activities and channels.
- Work
with the Ni Nyampinga team to build up local capacity and skills in
mobile/digital technologies and the value and role it plays within their
work.
- Manage
and support digital/technology external relationships both identifying and
maintaining existing brand related digital partnerships i.e. MYICT,
MINEDUC, Telecoms etc.
Skills
and Experience
and Experience
- Innovation
excellence
- Experiencing
creating and managing content for digital platforms
- Social
media strategy and execution
- Technology
/ ICT experience and skills
- Product
and/or experience design
- Project
management
- Team
player
- Communications
and networking
- Resourceful
- Entrepreneurial
- Insight
driven
- Cultural
sensitivity
- Curious
and perceptive
- People
management skills
- Commitment
to realizing the potential of girls and to the vision and values of Girl
Effect.
- Fluent
in English
- Preference
for candidates fluent in Kinyarwanda
To
apply:
apply:
To
apply please go to http://girleffect-jobs.org/vacancies/212/SE/ni_nyampinga_digital_manager/
apply please go to http://girleffect-jobs.org/vacancies/212/SE/ni_nyampinga_digital_manager/
Please
note that only shortlisted candidates will be contacted.
note that only shortlisted candidates will be contacted.
Closing
date for applications: July 1st 2016
date for applications: July 1st 2016