Title:
Communications Advisory Services – Kigali Rwanda
Period of
Performance: 4/25/2016-3/15/2017
Service
Objectives:
Communications
Advisor provides oversight of CDC Rwanda communications and public affairs
activities to ensure United States Government (USG) funded programs are
highlighted to support public hea
lth activities in Rwanda.
Task
Requirements:
Under this task
order, the contractor will independently provide all labor, supplies, materials
and equipment (exceptions noted below) in support of the Centers for Disease
Control and Prevention (CDC) and the Presidential Emergency Plan for AIDS
Relief (PEPFAR) partners in accordance with the Statement of Work in support of
CDC by providing the following services:
Consistently
exercise excellent communication skills in sharing information about CDC
programs to a variety of internal and external audiences through various
outlets through writing, photography, video, and audio content
Finalize
and implement a communications strategy plan identifying opportunities to
highlight the United States government (USG) and CDC support for public health
activities in Rwanda. Key activities highlighted in the strategy will include
but are not limited to: messaging, planning and policy development surrounding signing
ceremonies, facility openings, Ambassador Visits, CDC Country Director and VIP
visits. As part of the communication strategy plan, the contractor shall
develop briefers, scene setters, and promotion of journalist interaction with
CDC activities, programs and partners; multi-media forums will be utilized to
capture and promote positive CDC messages.
Write
speeches, press releases, talking points, FACT sheets, and other media
publications to be cleared by CDC Rwanda, PEPFAR, and US Embassy Public Affairs.
Collaborate
with CDC-RW staff to draft and disseminate Quarterly newsletter that document
CDC activities, accomplishments (success stories) and events.
Work
with Public Affairs colleagues and the Office of the PEPFAR Country Coordinator
to leverage interagency communication opportunities.
Attend
Public Affairs/Diplomacy weekly staff meetings and participate in other
interagency processes involving communications issues
Formalize
and implement a process for planning events and official openings, in order to
ensure adequate USG and CDC representation. Conduct regular presentations with
public affairs representatives for each partner in order to formalize the
communication strategies and policies.
Liaise
with Embassy Public Affairs Office to research proper legal protocol and local
Rwanda protocol/customs for taking and using photographs in publications; with
specific attention to situations involving people being supported by public
health programs. Ensure that CDC staff and visitors are aware of these policies
and customs prior to arriving at sites. Contractor will also create formal
processes and draft release forms to be taken to events and site visits.
Serve
as one of the main points of contact for high-level visitors who come to Rwanda
to view CDC programs, including event planning and material development. Liaise
with CDC Atlanta and the Embassy to determine logistics and planning needs.
Attend,
document, and report on multiple CDC and PEPFAR events happening in Rwanda.
Prepare
written responses to US Embassy and PEPFAR Office on CDC activities and
progress.
Provide
technical assistance to Locally Engaged Staff (LES) and partners who will be
giving presentations, speeches, etc.
Coordinate
multiple events, openings, high profile and congressional delegation visits,
and trainings provided by CDC Rwanda and PEPFAR. Liaises with technical staff
to ensure that they have support when technical staff is assigned control
officer responsibilities.
Regularly
liaise with CDC technical teams and relevant staff to plan for upcoming CDC
events and other media-worthy activities to ensure that appropriate steps and
staff are in place to meet requirements.
Provides
support to CDC Rwanda staff to write and edit documents related to program
initiatives. Edit text for clarity, grammar, accuracy and consult on design and
graphics to prepare materials for distribution
Provide
leadership, guidance, and mentorship to strengthen CDC Rwanda’s efforts to
build the capacity of CDC Rwanda staff on communications and public affairs activities.
Create
a comprehensive database of site briefs detailing CDC programs across Rwanda.
This database will be utilized to create briefing books as needed.
Ensure
branding guidelines (USG and CDC) are understood and followed by CDC staff and
implementing partners. This should be reviewed biannually in Partner
Communications meetings.
Provide
support to CDC program offices and implementing partner organizations to
implement media strategies by organizing activities (press release, media
advisories, remarks, media interviews, media trips, etc.) to ensure that
Rwandans are aware of USG/CDC mission themes, priorities, and programs. A
critical element of this includes the drafting/clearance of all remarks for CDC
Rwanda Country Director, Chief of Mission, Deputy Chief of Mission, and
representatives of CDC Rwanda. In addition, some materials will need to be
drafted and/or reviewed by CDC technical teams to ensure accuracy and
consistency of all communication materials.
Ensure
that branding guidelines (USG and CDC) are shared with partners as well as CDC
staff.
Provide
branding templates, oversee and work with DDMO to procure program wide branding
materials.
Along
with DDMO, develop a SOP for clearing communication products.
Oversee,
develop, and maintain all CDC public relations materials including: brochures,
fact sheets, regional and sectorial profiles, presentations, visual displays,
success stories for publication, and reporting to Atlanta and Washington. This
shall be an ongoing activity.
Strengthen
communication skills by providing support and work to strengthen efforts to
build the capacity of CDC Rwanda staff on public health communication and
public affairs activities.
Minimum
Qualifications and/or Certifications:
Graduation
from an accredited university with a bachelor’s degree in English,
communication, international development, media arts, business, or closely
related field.
Excellent
coordination and interpersonal skills.
Willingness
and ability to travel domestically and internationally.
Strong
oral and written communication skills, including presentation experience to
multidisciplinary audiences (USG officials, policy-makers, private sector
staff, foundations, program managers, donors).
Excellent
writing skills; good computer skills including PowerPoint, Excel, Word and
other software relevant to presentations and graphics.
Level
IV English proficiency required.
Effectively
communicate in English (Speaking, Writing, and Reading) on a daily basis with
various groups.
Experience
working in an international setting preferred and/or diverse cultural settings.
Interested
candidates should email their cover letter and CV to resumes@ctsglobalusa.com