Media Lead
Organization: Sustainability CoLab http://sustainabilitycolab.org
Location: Kitchener, Ontario
Position description: The Social Media Lead is responsible for
managing and growing Sustainabilit
y CoLab’s social media presence,
primarily through use of Twitter and CoLab’s blog and/or other blogs.
Duties and Responsibilities:
CoLab refers to primary ownership/accountability for a particular
piece of work as being led by the ‘Quarterback’, whereas providing
support on tasks being led by others is termed ‘Contributor’.
CoLab Operations: Communications (Contributor)
• Responsible for updating and maintaining CoLab’s existing Twitter
and blog strategies in accordance with best practices in social media
• Build and maintain CoLab’s presence through effective use of Twitter
and CoLab/other blogs;
• Coordinate publishing of CoLab blog from our team and guest bloggers;
• Stay current on news from CoLab Network Members and developments in
the sustainable business space to provide content for frequent, timely
tweets;
Key Skills and Characteristics Required to Succeed in the Role:
• Skilled in strategic use of social media (Twitter, Facebook, blogs,
etc.) to share information in an engaging way to generate dialogue;
• Strong written communication skills with previous experience in
communications, marketing and/or social media roles;
• Ability to think strategically to evaluate and advise on key
awareness and brand building opportunities for CoLab;
• Excellent organizational and project management skills;
• Comfortable working independently and within a team;
• Highly motivated self-starter with a passion for community
engagement and sustainability
Time Commitment: Approx. 5 hrs per week plus bi-weekly 1:1 meetings
and one monthly meeting.