Communications and Digital Mobilization
Organization: Greenpeace Canada
Website: http://www.greenpeace.ca/jobs
Location: Toronto, Ontario
Reports to: Deputy Program Direc
tor and Senior Mobilization Manager
Closing date for applicants: February 5, 2015
Greenpeace Canada is an independently funded, nonprofit organization
that works to protect the environment. We challenge government and
industry to halt harmful practices by negotiating solutions,
conducting scientific research, introducing clean alternatives,
carrying out peaceful acts of civil disobedience and engaging the
public. To maintain independence Greenpeace does not accept donations
from corporations or governments and is a non-profit organization not
a registered charity. Greenpeace relies on individual donors and
creative partnerships to fund our environmental campaigns.
Greenpeace Canada is seeking a proven leader as Head of Communications
and Digital Mobilization with specialized expertise in the development
of a communications program integrating storytelling, audience
analysis, strategic framing, media relations, digital mobilization,
and data-driven decision-making across all media and channels.
This highly collaborative and innovative position works closely with
the Deputy Program Director and Senior Mobilization Manager, the Head
of Actions and Offline Mobilization, and other colleagues within the
GPC Program Management Team to ensure maximum integration of all
aspects of the communications and digital mobilization program.
MAJOR RESPONSIBILITIES:
• Planning, implementing and evaluating the national communications
and digital mobilization program.
• Coordinating the development of strategies, objectives, milestones
and program activities covering all aspects of communications and
digital mobilization.
• Providing vision and leadership for a dynamic program within GPC
that is continuing to change and develop.
• Recruiting, managing, motivating, and facilitating the work of the
team members as well as develop objectives and work-plans for staff in
the unit.
• Overseeing communications on all GPC channels including the website
and social media to ensure quality and consistency of all GPC
communications products including press releases, press statements,
reports, photo, video, audio, supporter communications, and digital
content.
• Implementing efficient and effective approvals process for
communications products while ensuring strong communications
principles are incorporated into project planning across the
organization.
• Ensuring rigorous risk assessment as relates to communications and
public relations for GPC.
• Developing effective evaluation and reporting mechanisms for all
aspects of communications and digital mobilization, including the
development and reporting of key performance indicators.
• Ensuring delivery of fundraising goals included as part of the
digital mobilization program.
• Supporting the implementation of the project model, including
participating in the set-up and oversight of project teams and
providing ongoing support to project leaders and other project team
members.
• Representing GPC in dealings with other national and regional
offices (NROs) and Greenpeace International. Building and maintaining
relationships with other NGOs, grassroots groups, and individuals as
related to the communications and digital mobilization program.
• Holding overall responsibility for budget allocation within the
communications and digital mobilization team and ensure that all
expenditures are kept within the agreed budget.
Required skills and experience:
• proven experience leading, directing, managing and motivating a
diverse team of staff within the areas of communication and digital
mobilization;
• previous experience in a position which required highly tuned
analytical and judgment skills;
• experience developing, planning, implementing, and evaluating
strategies that advance organizational goals;
• superior organizational, administrative and time management skills;
• previous experience leading communication work including campaign
and crisis communications;
• proven ability to work well in a highly charged, multitasking atmosphere;
• experience leading the development and implementation of digital
mobilization strategies and programs;
• experience preparing, monitoring and controlling budget expenditures;
• significant interpersonal and networking skills both verbally and written;
• knowledge of digital mobilization trends and tools;
• a demonstrated commitment to environmental and social justice issues
including activism;
• bilingualism (English/French) or the ability to communicate well in
both languages will be considered a strong asset;
• knowledge and understanding of Greenpeace’s overall goals;
• excellent oral and written communication skills including public
speaking and presentation skills, as well as strong active listening
skills;
You will work with colleagues in Canada and around the world and you
must be able to travel, including internationally. The ability to work
weekends and evenings is sometimes required.
Candidates should understand and support the Greenpeace campaign
tactics, including the use of peaceful civil disobedience. All
applicants must be legally entitled to work in Canada.
Please send resume and cover letter to:
Pamela Murray, Human Resources
Greenpeace Canada
E-mail: canadian.recruitment@greenpeace.org
Greenpeace Canada embraces equity and diversity and is committed to a
workplace that is enriched by the people, needs and desires of
Canada’s diverse community. We thank all applicants, but only those
invited for interviews will be contacted.
Please circulate widely / Aussi disponsible en français