, Banja La
Mtsogolo (M02-USA)

Job description

Social Marketing
Specialist at Banja La Mtsogolo (M02-USA)

About the Global Health
Corps Fellowshi
p:
Global Health Corps is a one-year paid fellowship that pairs young
professionals with organizations (fellowship placement organizations) that
require new thinking and innovative solutions. We believe that great ideas
don’t change the world, great PEOPLE do! The fellowship begins in July 2015 and
extends through August 2016. Fellows engage in professional development
training, mentorship and thoughtful community-building, and continue to draw
upon their fellowship experience and the GHC alumni network as they build
careers of lasting impact.

Applicants can apply for
up to 3 different fellowship positions, such as the one described below. To see the full list of fellowship
positions, go to:http://ghcorps.org/fellows/apply/through-placements/.

Fellows are placed in
organizations in pairs – one international fellow and one local fellow from the
placement country – creating a fellowship team that is a central part of the
fellowship experience.

About the Fellowship
Placement Organization:
Established by Marie Stopes International (MSI) in 1987 and now a senior
partner of the MSI Global Partnership, Banja La Mtsogolo (BLM) is the largest
sexual and reproductive health organisation in Malawi, delivering clinical
services at 31 fixed sites and over 500 sites on an outreach basis. With family
planning services as a core business, BLM provides healthcare to over 700,000
Malawians annually.

Banja La Mtsogolo socially
markets Manyuchi branded condoms as its core product, along with Misoclear,
Pregnancy Test Kits, Oral Contraceptive Pills (OCPs) and Injectollete as
additional products, under its Contraceptive Social Marketing (CSM) programme.
CSM has a network of over 200 outlets, including clinics, drug stores and
pharmacies that buy and distribute these products across the country. BLM also
supports a network of private healthcare providers with training and
procurement support for family planning products and services in Southern and
Central Regions as part of the Blue Star Healthcare Network. BLM, as a senior
partner of the Marie Stopes International Global Partnership, is a pro-choice
organization driven by its mission to ensure access to family planning methods
and the eradication of unsafe abortion. It is essential that fellows
considering these roles are able to demonstrate commitment to these values.

Fellowship Position
Overview: The Social
Marketing Specialist is expected to provide practical guidance on the
promotion, placement, and pricing of CSM products (4 Ps). They will work with
the BLM team to assess and redesign the wholesale distribution systems for all
the products. The Social Marketing Specialist will also provide technical
support to the Social Marketing Manager and a team of three sales reps.
Specifically they will provide support for the development of a market strategy
for each of the three core products (Manyuchi, Misoclear and Pregnancy Test
Kits) on the market now. The specialist will also be involved in the
registration of Smart Lady emergency contraceptive and the rebranding of the
generic pregnancy test kit to Smart Lady branded test strips.

Responsibilities:

• Increase the capacity of BLMs marketing teams to better
  understand how to incorporate total market approach strategies within the
  social marketing plans
• Provide marketing teams with international best
  practices in advertising and communication interventions
• Develop guidance documents and tools for marketing best
  practices and approaches including the communication, promotion, and
  market strategy for whole CSM programme
• Advise technical health services teams regarding the
  marketing aspects of developing and launching new products
• Improve the Company’s knowledge management; collect
  examples of excellent marketing from the field and share with the rest of
  the Company
• Develop a customer strategy for Manyuchi, Misoclear,
  Pregnancy Test Kits and the yet to be registered Emergency Contraceptive
• Evaluate, develop and help implement a feasible and cost
  effective sales system and distribution channel for all the products
• Assist in concept/proposal development for a business
  case to introduce Emergency Contraception and rebrand pregnancy test kits

Required Skills and
Experience:

• Experience with marketing and qualitative &
  quantitative research studies
• Ability to combine an entrepreneurial attitude with
  grounded, evidence-based decision making
• Creative and innovative thinking coupled with strategic,
  analytic and practical skills to develop and implement marketing
  strategies that generate tangible outcomes
• Evidence of ability to work independently and to lead
  small groups to consensus
• Ability to present information persuasively to a wide
  variety of audiences
• Results oriented, with a high degree of personal
  initiative and leadership, in a minimal resource environment
• Consumer and/or pharmaceutical experience, with proven
  ability to translate insights into winning marketing plans
• High degree of creativity to find new, compelling ways
  to reach and communicate to consumers

Preferred Skills and
Experience:

• Experience in concept and proposal development and
  writing
• Experience in supply chain management
• MBA in marketing or related subject preferred with at
  least 2 years of relevant experience in Africa, especially southern Africa
  or any country sharing Malawi’s economic status
• Experience in private sector consumer and/or
  pharmaceutical marketing, preferably in emerging economies

Fellows receive the
following benefits:

• Monthly living stipend
• Housing
• Utilities stipend
• Health insurance
• A professional development grant of $600
• A completion award of $1500
• An advising program that pairs each fellow with an
  advisor in his/her area of work or interest
• A two-week Training Institute at Yale University in the
  United States to begin the fellowship
• A five-day End-of-Year retreat in East Africa to finish
  the fellowship
• Three multi-day trainings during the year
• Travel to and from placement site, all trainings, and
  retreats
• Professional development and personal support from a
  dedicated in-country program manager
• Personal development and accompaniment program led by
  Still Harbor

How to apply

Apply at http:ghcorps.org/fellows/apply/.

Applications will close
February 3, 2015.

If you have any questions about
the application process and the fellowship, refer to our FAQs page at http://ghcorps.org/fellows/apply/faqs/.

For specific questions, direct
them to applyinfo@ghcorps.org.