Metrolinx ,Program Manager Marketing & Digital Job Vacancy in Canada

PROGRAM MANAGER, MARKETING &
DIGITAL
$76,775 – $96,435 per annum

Metrolinx is an agency of the
Government of Ontario and oversees GO Transit, PRESTO and the Union Pearson
Express. Our goal is to create a transportation network that enhances the
prosperity, sustainability and quality of life for the Greater Toronto and
Hamilton Area (GTHA). Join us as we work together to transform the way the
region moves.
Our GO Transit Marketing and Brand
office is seeking a Program Manager, Marketing and Digital to lead and support
the execution of the GO Transit digital marketing programs, campaigns,
activities and initiatives to continuously enhance the public image and brand
essence of its services within target audiences, increasing positive brand
recognition, ridership/fare revenue and service awareness.
Key Responsibilities:
  • Leads
    and supports execution of GO Transit digital marketing programs,
    campaigns, activities and initiatives to cultivate awareness, trial,
    activation and up-sell GO Transit services, while continuously enhancing
    the public image and brand essence of its services within target
    audiences, increasing positive brand recognition, ridership/fare revenue
    and service awareness including:
  • Articulating
    marketing program digital requirements and representing the team for all
    information technology (IT) dependent marketing programs including user
    experience design (e.g. GO Transit Web, Mobile Web and Mobile App) to align
    with the GO Transit’s brand promise of an elevated guest experience.
  • Developing
    comprehensive campaign and project briefs.
  • Identifying
    and developing potential new opportunities to increase awareness and
    future ridership.
  • Identifying
    and executing social media opportunities to support marketing tactics.
  • Executing
    digital media and marketing strategies (e.g. website/mobile/online and
    integrated campaigns).
  • Supervises
    and coordinates multiple marketing projects with conflicting priorities,
    while maintaining accuracy and attention to detail across all marketing
    initiatives, by:
  • Developing
    and managing simultaneous project schedules and budgets, working with
    cross-functional internal/external team members to execute marketing
    initiatives (e.g. partner programs, event marketing, integration of social
    media, online (digital media, websites, mobile website/apps) and offline
    elements) to deliver integrated marketing campaigns.
  • Developing
    and preparing marketing team projects and progress status reports for the
    manager.
  • Providing
    input into project prioritization and development of detailed plans and
    work-back schedules for execution of marketing tactics.
Location: 20 Bay Street, Toronto,
Ontario
File Number: 14-516
Qualifications:      
 
  • A
    completion of a degree in marketing or related discipline or any
    combination of education, training and experience deemed equivalent and an
    advanced degree is considered an asset.
  • A
    minimum of six years of progressive experience in digital marketing and
    online development.
  • Project
    management skills and discipline to develop and manage simultaneous
    marketing project schedules and budgets.
  • Leadership
    experience in supervising staff engaged in managing marketing programs
    including online/digital media.
  • Very
    strong knowledge of MS Office (Outlook, Word, Excel, PowerPoint, etc.).
  • Interpersonal
    and oral/written/presentation skills to execute and support GO Transit
    marketing programs, campaigns, activities and initiatives and identify
    customer-facing content opportunities.
To apply for this position, please
submit your resume online through the Current Opportunities page (http://www.metrolinx.com/en/aboutus/careers/current_opportunities.aspx ) on our
website, no later than October 29, 2014.
We thank all applicants for their
interest; however, only those selected for further consideration will be
contacted.  Accommodation will be provided throughout the hiring process,
as required.
AN EQUAL EMPLOYMENT OPPORTUNITY
www.metrolinx.com  ~
 www.gotransit.com

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