It is not something I am a huge fan of, but it does work. But there are a few tips you should know.
Trading ads for ads with other publishers works well when your mailing list is small and growing rapidly. It is very hard to find suitable ads swapping deals that are worth your while when you have 10,000 or more subscribers.
So how can you find publishers that are looking to trade ads? Easy! Do a Google search for the following.
“Your market here ezine” (without the “quotes”)
Or “Your market here newsletter” (without the “quotes”)
(I Know that is a strange phrase but it works good “>o)
You will find a lot of players in the ezine/newsletter field…
Or try examples like this but tailored to your specialized area…
“Gardening Ezine”
“Gardening Newsletter”
Then just contact all the publishers you can and ask them if they are willing to trade ad space in their newsletter for ad space in your newsletter.
Don’t just spam these people. Actually sign up for their ezine, look at their website, personalize any contact you make with them so they know you are not just harvesting email addresses and you will do well.
Some of the time you don’t even need to trade ads with people in your exact market. Let us say just because you run a gardening ezine, that doesn’t mean you can’t trade ads with landscaping ezine. Do you get my drift?
