In the recent years, very many people have taking to pay-per-click to drive traffic; but a good number of them are simply doing the wrong thing. All they do is to pay a lot of money to search engines like Google Adwords Overture by pay-per-click only to sent visitors to a sales page for a commission only to make no sale.
The best way to use the traffic generated from pay-per-click program is to give a few product which compels your visitors to subscribe to your newsletter. After they have subscribe to your list, with the use of your autoresponder message, you can sell to them without pay for pay-per-click for every of their visit.
After you have gotten them to sign up for your list, stick to the topic with which you made them to sign up for your list. For example if you got your subscriber by “Weight Loss Tips”, it will be foolish to sell a product like “How to Tame a Dog”. If you do that, most of your subscribers are likely to unsubscribe or simply stop ready your newsletters.
