The colour “red” usually symbolizes urgency or importance. Alternatively, you can use “black” or text with “yellow highlight in the background” if “red” won’t suit your sales copy’s colour theme. However, it is advisable to use “red” as the colour of your headline plus this colour can be with almost any them colour suitably.
2. You headline font must be larger than the standard font used for your sales letter.
The purpose of your headline is to grab your prospect’s attention to read and qualify him or her. Thus it is important for your headline to stand out from the rest of your standard font. Usually, the headline font is 1 or 2 times larger than your standard font.
3. Imply a benefit or a summary of your in the headline
And the benefit should often refer to your prospect, not you or someone else. Even if you are using another character in the headline, make absolutely sure that it ultimately has to do with your prospect and why or how it could benefit him or her.
4. Introduce a character in your headline
It makes your sales copy more interesting to read and in many cases, relate it to your prospect. For example;
This headline is best aimed at young and the young at heart who wants to know how to make money online.
Or:
This headline is best aimed at people who are broke or bankrupt and how they can improve their financial status, regardless of how old they are.
Depending on the nature of your product or service, the more you can relate it to the majority of your prospects, the higher the chances you can hook your reader to read your sales letter and then hopefully purchase from you.
5. You sub headline serves as a hook to make your readers continue reading
The sub headline goes on to explore other benefits for your reader to continue reading, which are not shared in the headline.
The sub headline is generally smaller than the headline in font size (by 1), and is often differently coloured, too. Black is a matching colour for the sub headline. In short, you want to make your prospect feel that they owe it to themselves to read every line of your letter.
6. Don’t use too many words in the headline
As a general rule of thumb, use in between 20 to 25 words for your headline, and 4-6 lines.
Don’t make your headline too long to read otherwise your prospect would just get lazy immediately and leave your sales page without knowing the full benefit of your offer.
