Before I go further, let me explain the difference between a niche directory versus a local directory. A niche directory offers items to people within a certain niches or interest group. The owner makes money from business owners who pay to advertise their products to buyers who all share to love or enthusiasm for a certain topic or niche.
Niche directories are what you call a win-win situation. They are very popular for three fundamental reasons. Number one customers like them because it is an easy way to find products or services that cater to their interests. Number two, advertisers love them because they deliver targeted customers right to their door so to speak with credit cards in hand. Number three, the directory owners them because they make easy money month after month.
Another spin on this same basic idea is to create a directory for professionals in the same industry. Some of the niches that you might consider may include real estate agents, insurance agents, health and beauty professionals, wedding vendors, etc. You can offer free or low advertising to get these small business owners to get listing on your directory.
Don’t worry about not making much on the ad rate. The truth is that your main objective is to build a list of targeted customers. Then you can send ongoing affiliate offers to the business owners on your list/directory. Just be sure not to overload them with meaningless advertising and send them good quality information that will help them build their own businesses. When they see how you are truly helping them by giving valuable information they will be much more likely to buy from you each month and to renew or upgrade their ads on your directory.
