First, remember that 90% of all people who hold the same resell rights license that you hold either won’t market the product at all, or won’t market it correctly. This essentially means that only 10% of those who have the resell rights to the same product are in competition with you. However, it really doesn’t matter how competitive the market is or how many resellers there are for the same product. When it is said and done, the only thing that really counts is how the product is marketed – it is presented to the market.
The first thing you must do is set yourself apart from the pack. Don’t concern yourself with what others are doing. Do your own thing. Do what works. Start by making the product as different as your license will allow you to. Change the package to include bonuses that others are not offering. Also change the sales letter.
Make it completely different, and more effective than it already is.
Once you have changed the product and the package as much as you are allowed to, it is time to see what others are doing, to an extent. For instance, if you plan to market using Google AdWord, see what keyword your competitors (other resellers) are bidding on. And what they are paying. Either pay more, or bid on different, more targeted keywords.
For example, if you are selling an information product on weight loss, don’t use weight loss as your keyword, or any other common keywords. Instead use weight loss for men or weight loss for women over 40. Narrow your market as much as you possibly can. You can bet that majority of your competitors will not be using such care in choosing keywords.
Also use other methods to market the product. Market to your e-mail list. Market to other people’s e-mail lists. Write articles and distribute them to the article banks. Hold teleseminars. The important thing is to establish yourself as an expert in the field that is related to your product, and set yourself apart.
