The initiative Design Fashion Africa (DFA) was introduced in Lagos, a platform to discover, inspire and empower young Nigerian fashion talents.
Saturday’s unveiling ceremony took place at Eko Hotel & Suites.
Top fashion designers from Nigeria and Africa, including Idia Aisien and Mai Atafo, attended.
Other fashion enthusiasts, designers and stylists like Gbemi Olateru-Olagbegi, Latasha Ngwube, Mary Edoro, Deola Adebiyi, Valerie Ike, Oroma Rukevwe, Bolaji Ayinde, Angel Bassey, and Baaqi also attended the event.
Idia Aisien, the project spokesperson, expressed pleasure at the reception that the program has already received based on the number of influential players in the sector who have graced the launch.
“Every corner you look to, there’s either a budding model or anyone interested in bringing their stylish design ideas to life, and we need to give them a chance.
“We want the message to go as far as possible, and reach everyone interested in fashion so we can expose the very best designers to the rest of the world,” she said.
Ms Aisen also described the objectives of the initiative, and every designer’s trip is anticipated to be the next big thing on the fashion scene in their bid to become.
The phases include an internet fashion challenge, an academy of fashion coaching, and a runway fashion show where the winners present their works to the public.
Commenting, Ohimai Atafo, renowned Nigerian fashion designer said, “Opportunities like this don’t come every day in the fashion industry and I’m happy I get to work with the guys at Jakaranda and Oracle to pull this off.”
Founder of DFA, Felix King, has also revealed that they are also looking for the next generation of Nigerian fashion designers to take the industry to the next level.
He said, “The Design Fashion Africa platform presents a unique opportunity to empower existing and upcoming designers to commercialize their talents. We plan to showcase the best of African fashion to the world.
“But beyond just a showcase, the program plans to provide some training during the fashion boot camp, after which the finalists would be selected.”
DFA is anticipated to provide a trove of enjoyable operations for fashion lovers.
They vary from an internet fashion challenge to a runway show expected to attract top Nigerian and African models and fashion designers.
The marketplace, where visitors can buy costumes and fashion accessories, would be a significant highlight announced by the organizers.
Other highlights are a N1 million business grant to set up a business and free training and mentoring sessions with accomplished fashion designers.
There will also be a fashion academy running for a day before the picking of the final designers on the runway.
It is anticipated that the DFA boot camp will open on October 3.